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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Brand Development

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Website Development

  • Audience Development Plan

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Local Business Needs

  • New Expert Information Product

  • Luxury In-store Display

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Affinities Partner

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Image Research

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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