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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Luxury In-store Display

  • Loyalty Scheme

  • Broker Relationship Survey

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Reader Satisfaction

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Brand Image Research

  • Prototype Evaluation

  • Brand Development

  • Visitor Survey

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Communication: New and existing financial products

  • New Expert Information Product

  • Website Development

  • Driving business growth

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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