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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Prototype Evaluation

  • Housing Scheme Test

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Brand Development

  • Driving business growth

  • New Expert Information Product

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Website Development

  • Visitor Survey

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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