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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Product Development using Ethnography

  • Staff Surveys

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Affinities Partner

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • New Expert Information Product

  • Brand Development

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Global Advertising Campaign

  • Strategic Brand Development

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Website Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Visitor Survey

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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