Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Driving business growth

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Reader Satisfaction

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Brand Image Research

  • Brand Development

  • Broker Relationship Survey

  • Representative panel building

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Website Development

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • New Expert Information Product

  • Luxury In-store Display

  • International Satisfaction & Development

  • Staff Surveys

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us