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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Brand Image Research

  • Luxury In-store Display

  • Website Development

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Staff Surveys

  • Reader Satisfaction

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Driving business growth

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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