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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding Attrition

  • International Satisfaction & Development

  • Strategic Brand Development

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Website Development

  • New Expert Information Product

  • Understanding Customer Pricing

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Prototype Evaluation

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Brand Image Research

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Staff Surveys

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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