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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • New Expert Information Product

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Comms testing alongside NPD

  • Visitor Survey

  • Understanding Attrition

  • Revitalising Existing Brand

  • Website Development

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Brand Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Audience Development Plan

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Affinities Partner

  • Understanding Local Business Needs

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Global Advertising Campaign

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Engaging adults back into education

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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