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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Brand Image Research

  • Brand Development

  • Visitor Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Engaging adults back into education

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Affinities Partner

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Audience Development Plan

  • Website Development

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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