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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Strategic Brand Development

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Visitor Survey

  • Audience Development Plan

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Brand Image Research

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Development of the Direct Offering

  • Website Development

  • Public Consultation - Council Tax

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Brand Development

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Driving business growth

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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