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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Sports Facility Survey

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Brand Development

  • Driving business growth

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Visitor Survey

  • Competitor Mystery Shopping

  • Staff Surveys

  • Strategic Brand Development

  • Website Development

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Loyalty Scheme

  • Global Advertising Campaign

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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