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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Strategic Brand Development

  • Audience Development Plan

  • Affinities Partner

  • Housing Scheme Test

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Engaging adults back into education

  • Reader Satisfaction

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Website Development

  • New Expert Information Product

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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