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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Engaging adults back into education

  • Staff Surveys

  • Housing Scheme Test

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Driving business growth

  • Public Consultation - Waste

  • Strategic Brand Development

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Website Development

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Visitor Survey

  • Development of the Direct Offering

  • Affinities Partner

  • Product Development using Ethnography

  • Brand Image Research

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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