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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • New Expert Information Product

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Reader Satisfaction

  • Visitor Survey

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Product Development using Ethnography

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Tourism Focus Groups

  • Driving business growth

  • Luxury In-store Display

  • Public Consultation - Waste

  • Affinities Partner

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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