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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Driving business growth

  • Public Consultation - Council Tax

  • Visitor Survey

  • Brand Development

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Understanding Attrition

  • Revitalising Existing Brand

  • Audience Development Plan

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Brand Development & Product Screening

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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