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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Website Development

  • Sports Facility Survey

  • Reader Satisfaction

  • Affinities Partner

  • Loyalty Scheme

  • Development of the Direct Offering

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Driving business growth

  • Brand Development

  • Luxury In-store Display

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Understanding Attrition

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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