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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Brand Image Research

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Prototype Evaluation

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Website Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Loyalty Scheme

  • Strategic Brand Development

  • Driving business growth

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Comms testing alongside NPD

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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