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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Brand Image Research

  • Driving business growth

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Public Consultation - Waste

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Website Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Loyalty Scheme

  • Engaging adults back into education

  • Product Development using Ethnography

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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