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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Visitor Survey

  • Revitalising Existing Brand

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Audience Development Plan

  • Broker Relationship Survey

  • Prototype Evaluation

  • Understanding Attrition

  • Website Development

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Brand Image Research

  • Housing Scheme Test

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Brand Development

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Driving business growth

  • New Expert Information Product

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Development of the Direct Offering

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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