Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Driving business growth

  • Product Development using Ethnography

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Website Development

  • Broker Relationship Survey

  • Strategic Brand Development

  • Brand Development

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Audience Development Plan

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us