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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • New Expert Information Product

  • Visitor Survey

  • Housing Scheme Test

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Staff Surveys

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Website Development

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Driving business growth

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Brand Development

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Public Consultation - Council Tax

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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