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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Website Development

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Understanding Attrition

  • New Expert Information Product

  • Brand Development & Product Screening

  • Audience Development Plan

  • Affinities Partner

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Brand Development

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Staff Surveys

  • Communication: New and existing financial products

  • Driving business growth

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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