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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Communication: New and existing financial products

  • Visitor Survey

  • Engaging adults back into education

  • Loyalty Scheme

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Brand Development

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Strategic Brand Development

  • Brand Image Research

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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