Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Website Development

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Engaging adults back into education

  • Visitor Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Driving business growth

  • Staff Surveys

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Brand Development

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us