Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Housing Scheme Test

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Website Development

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Visitor Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Brand Development

  • Loyalty Scheme

  • Prototype Evaluation

  • Product Development using Ethnography

  • Audience Development Plan

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us