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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Representative panel building

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Brand Image Research

  • Tourism Focus Groups

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Global Advertising Campaign

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Website Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us