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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Affinities Partner

  • Compliance Mystery Shopping

  • Staff Surveys

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Brand Image Research

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Broker Relationship Survey

  • Housing Scheme Test

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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