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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Prototype Evaluation

  • Affinities Partner

  • Understanding Attrition

  • Product Development using Ethnography

  • Brand Development

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • New Expert Information Product

  • Driving business growth

  • Sports Facility Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Website Development

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Housing Scheme Test

  • Broker Relationship Survey

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Staff Surveys

  • Trade-off Pricing Research

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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