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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Brand Development

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • New Expert Information Product

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Luxury In-store Display

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Visitor Survey

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Strategic Brand Development

  • Website Development

  • Competitor Mystery Shopping

  • Brand Image Research

  • Audience Development Plan

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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