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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Staff Surveys

  • Brand Development & Product Screening

  • Brand Development

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Audience Development Plan

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Reader Satisfaction

  • Visitor Survey

  • Luxury In-store Display

  • Development of the Direct Offering

  • Website Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Trade-off Pricing Research

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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