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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Brand Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Visitor Survey

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Driving business growth

  • Prototype Evaluation

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Website Development

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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