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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Audience Development Plan

  • Understanding Attrition

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Staff Surveys

  • Housing Scheme Test

  • Development of the Direct Offering

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Driving business growth

  • Website Development

  • Developing marketing materials for new products

  • Affinities Partner

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Representative panel building

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Brand Development

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Public Consultation - Waste

  • Brand Image Research

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us