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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Visitor Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Website Development

  • Reader Satisfaction

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Tourism Focus Groups

  • Staff Surveys

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Brand Development

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Sports Facility Survey

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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