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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Staff Surveys

  • Brand Image Research

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Understanding Attrition

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Brand Development

  • Product Development using Ethnography

  • Strategic Brand Development

  • Affinities Partner

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Driving business growth

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Website Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Luxury In-store Display

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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