Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Product Development using Ethnography

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Staff Surveys

  • Housing Scheme Test

  • Brand Development

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Website Development

  • Loyalty Scheme

  • Affinities Partner

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Driving business growth

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Visitor Survey

  • Audience Development Plan

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us