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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Brand Image Research

  • Audience Development Plan

  • Sports Facility Survey

  • New Expert Information Product

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Development of the Direct Offering

  • Website Development

  • Product Development using Ethnography

  • Visitor Survey

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Affinities Partner

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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