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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Staff Surveys

  • Development of the Direct Offering

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • New Expert Information Product

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Audience Development Plan

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Visitor Survey

  • Global Advertising Campaign

  • Driving business growth

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Brand Development

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Affinities Partner

  • Loyalty Scheme

  • Luxury In-store Display

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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