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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Driving business growth

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Understanding Attrition

  • New Expert Information Product

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Website Development

  • Affinities Partner

  • Revitalising Existing Brand

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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