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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Plasterboard Packaging Research

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Website Development

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Brand Development

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Affinities Partner

  • Strategic Brand Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Public Consultation - Council Tax

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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