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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Affinities Partner

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Website Development

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Understanding Attrition

  • Loyalty Scheme

  • Staff Surveys

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Audience Development Plan

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Brand Development

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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