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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Luxury In-store Display

  • Staff Surveys

  • Affinities Partner

  • Loyalty Scheme

  • Driving business growth

  • Housing Scheme Test

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Website Development

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Brand Image Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Audience Development Plan

  • Public Consultation - Waste

  • Brand Development

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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