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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Brand Development

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Website Development

  • Strategic Brand Development

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Visitor Survey

  • Development of the Direct Offering

  • Driving business growth

  • Staff Surveys

  • Communication: New and existing financial products

  • Affinities Partner

  • Prototype Evaluation

  • Sports Facility Survey

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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