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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Loyalty Scheme

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Website Development

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Prototype Evaluation

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Attrition

  • Housing Scheme Test

  • New Expert Information Product

  • Luxury In-store Display

  • Sports Facility Survey

  • Staff Surveys

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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