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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Website Development

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Engaging adults back into education

  • International Satisfaction & Development

  • Strategic Brand Development

  • Understanding Attrition

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Driving business growth

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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