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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Driving business growth

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Sports Facility Survey

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Visitor Survey

  • Website Development

  • Audience Development Plan

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Strategic Brand Development

  • Reader Satisfaction

  • New Expert Information Product

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Affinities Partner

  • Understanding Customer Pricing

  • Brand Image Research

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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