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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Website Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Sports Facility Survey

  • Understanding Attrition

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Brand Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Driving business growth

  • Reader Satisfaction

  • Product Development using Ethnography

  • Affinities Partner

  • Broker Relationship Survey

  • Brand Image Research

  • Strategic Brand Development

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Engaging adults back into education

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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