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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Brand Development

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • Driving business growth

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Luxury In-store Display

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Website Development

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Affinities Partner

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Housing Scheme Test

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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