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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Driving business growth

  • Housing Scheme Test

  • Understanding Attrition

  • Broker Relationship Survey

  • Luxury In-store Display

  • Brand Image Research

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Website Development

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Brand Development

  • Affinities Partner

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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