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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Reader Satisfaction

  • Broker Relationship Survey

  • Loyalty Scheme

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Website Development

  • Product Development using Ethnography

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Development of the Direct Offering

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Luxury In-store Display

  • Global Advertising Campaign

  • Brand Development

  • Affinities Partner

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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