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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Brand Development

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Luxury In-store Display

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Staff Surveys

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Website Development

  • Brand Image Research

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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