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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Website Development

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding Attrition

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Brand Development

  • New Expert Information Product

  • Communication: New and existing financial products

  • Reader Satisfaction

  • International Satisfaction & Development

  • Affinities Partner

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Staff Surveys

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Engaging adults back into education

  • Development of the Direct Offering

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Visitor Survey

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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