Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Prototype Evaluation

  • Broker Relationship Survey

  • Staff Surveys

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Affinities Partner

  • New Expert Information Product

  • Website Development

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Housing Scheme Test

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Brand Development

  • Understanding Attrition

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Global Advertising Campaign

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us