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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Brand Image Research

  • Affinities Partner

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Audience Development Plan

  • Website Development

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Housing Scheme Test

  • New Expert Information Product

  • Tourism Focus Groups

  • Driving business growth

  • Staff Surveys

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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