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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Visitor Survey

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Brand Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Staff Surveys

  • Sports Facility Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Website Development

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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