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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Audience Development Plan

  • Trade-off Pricing Research

  • Brand Development

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Understanding Attrition

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Website Development

  • Driving business growth

  • Visitor Survey

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Strategic Brand Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Product Development using Ethnography

  • Prototype Evaluation

  • Brand Image Research

  • Understanding Local Business Needs

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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