Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Affinities Partner

  • Trade-off Pricing Research

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Brand Image Research

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Website Development

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Brand Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us