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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Product Development using Ethnography

  • Development of the Direct Offering

  • New Expert Information Product

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Visitor Survey

  • Tourism Focus Groups

  • Audience Development Plan

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Prototype Evaluation

  • Housing Scheme Test

  • Driving business growth

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Loyalty Scheme

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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