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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Brand Development

  • Visitor Survey

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Affinities Partner

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Audience Development Plan

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • New Expert Information Product

  • Website Development

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Representative panel building

  • Development of the Direct Offering

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us