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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Luxury In-store Display

  • Public Consultation - Waste

  • Brand Image Research

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Driving business growth

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Brand Development

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Staff Surveys

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Product Development using Ethnography

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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