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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Development of the Direct Offering

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Product Development using Ethnography

  • Audience Development Plan

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Public Consultation - Waste

  • Brand Development

  • Understanding Customer Pricing

  • Website Development

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Understanding Attrition

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • New Expert Information Product

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Sports Facility Survey

  • Affinities Partner

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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