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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Staff Surveys

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Brand Development

  • Driving business growth

  • Brand Image Research

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Development of the Direct Offering

  • New Expert Information Product

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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