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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Visitor Survey

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Website Development

  • Luxury In-store Display

  • Housing Scheme Test

  • Understanding Attrition

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Brand Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Brand Image Research

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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