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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Affinities Partner

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Strategic Brand Development

  • Sports Facility Survey

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Driving business growth

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Development of the Direct Offering

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Website Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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