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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Website Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Engaging adults back into education

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Understanding Attrition

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Staff Surveys

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Brand Image Research

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Brand Development

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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