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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Driving business growth

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Brand Image Research

  • Affinities Partner

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Brand Development

  • Reader Satisfaction

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Development of the Direct Offering

  • Luxury In-store Display

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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