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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Brand Development

  • Trade-off Pricing Research

  • Driving business growth

  • Website Development

  • Luxury In-store Display

  • Visitor Survey

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Brand Image Research

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Affinities Partner

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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