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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Visitor Survey

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • New Expert Information Product

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Website Development

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Driving business growth

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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