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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Trade-off Pricing Research

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Visitor Survey

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Website Development

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Strategic Brand Development

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Driving business growth

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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