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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Cathedral Visitor Survey

  • Brand Development

  • Staff Surveys

  • Website Development

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Affinities Partner

  • Housing Scheme Test

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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