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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • New Expert Information Product

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Website Development

  • Affinities Partner

  • Staff Surveys

  • Understanding Attrition

  • Prototype Evaluation

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Driving business growth

  • Strategic Brand Development

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Audience Development Plan

  • Broker Relationship Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Brand Development

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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