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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Website Development

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Staff Surveys

  • Global Advertising Campaign

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Driving business growth

  • New Expert Information Product

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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