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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Understanding Attrition

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Brand Development

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Visitor Survey

  • Luxury In-store Display

  • Brand Image Research

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Driving business growth

  • Website Development

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Affinities Partner

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Sports Facility Survey

  • Prototype Evaluation

  • Audience Development Plan

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us