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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Representative panel building

  • Strategic Brand Development

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Website Development

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Brand Development

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Audience Development Plan

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Reader Satisfaction

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Affinities Partner

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us