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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Sports Facility Survey

  • Brand Development

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Visitor Survey

  • Loyalty Scheme

  • Strategic Brand Development

  • Prototype Evaluation

  • Engaging adults back into education

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Website Development

  • Driving business growth

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Staff Surveys

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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