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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Housing Scheme Test

  • International Satisfaction & Development

  • Affinities Partner

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Brand Development

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Audience Development Plan

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Website Development

  • Revitalising Existing Brand

  • New Expert Information Product

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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