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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Tourism Focus Groups

  • Reader Satisfaction

  • Broker Relationship Survey

  • Prototype Evaluation

  • New Expert Information Product

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Driving business growth

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Affinities Partner

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Understanding Attrition

  • Website Development

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Brand Image Research

  • Visitor Survey

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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