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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Brand Image Research

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Engaging adults back into education

  • Reader Satisfaction

  • Driving business growth

  • Audience Development Plan

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Understanding Attrition

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Staff Surveys

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Brand Development

  • Loyalty Scheme

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Website Development

  • Affinities Partner

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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