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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Driving business growth

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Broker Relationship Survey

  • Visitor Survey

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Staff Surveys

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Affinities Partner

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Global Advertising Campaign

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Brand Development

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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