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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Reader Satisfaction

  • New Expert Information Product

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Visitor Survey

  • Affinities Partner

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Brand Development

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Staff Surveys

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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