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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Staff Surveys

  • Brand Development & Product Screening

  • Website Development

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Reader Satisfaction

  • Brand Image Research

  • Driving business growth

  • Brand Development

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Housing Scheme Test

  • Affinities Partner

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Engaging adults back into education

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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