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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Luxury In-store Display

  • Loyalty Scheme

  • Engaging adults back into education

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Staff Surveys

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Brand Development

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Website Development

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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