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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Prototype Evaluation

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Reader Satisfaction

  • Audience Development Plan

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Brand Image Research

  • Sports Facility Survey

  • Affinities Partner

  • Driving business growth

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Staff Surveys

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Website Development

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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