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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • International Satisfaction & Development

  • Loyalty Scheme

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Website Development

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Engaging adults back into education

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Affinities Partner

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Brand Development

  • Staff Surveys

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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