Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Visitor Survey

  • Brand Development & Product Screening

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Driving business growth

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Affinities Partner

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us