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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Driving business growth

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Revitalising Existing Brand

  • New Expert Information Product

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Visitor Survey

  • International Satisfaction & Development

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Brand Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Audience Development Plan

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Website Development

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us