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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Global Advertising Campaign

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Website Development

  • Visitor Survey

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Staff Surveys

  • Development of the Direct Offering

  • Loyalty Scheme

  • Reader Satisfaction

  • Audience Development Plan

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Driving business growth

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Affinities Partner

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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