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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Developing marketing materials for new products

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Brand Image Research

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Strategic Brand Development

  • Broker Relationship Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Staff Surveys

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • New Expert Information Product

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Engaging adults back into education

  • Website Development

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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