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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • New Expert Information Product

  • Brand Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Development of the Direct Offering

  • Affinities Partner

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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