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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Website Development

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Driving business growth

  • Sports Facility Survey

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Brand Development

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Affinities Partner

  • Staff Surveys

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Brand Development & Product Screening

  • New Expert Information Product

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Luxury In-store Display

  • Audience Development Plan

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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