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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Brand Development

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Staff Surveys

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Broker Relationship Survey

  • Affinities Partner

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Understanding Attrition

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Engaging adults back into education

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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