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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Luxury In-store Display

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Website Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Sports Facility Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Engaging adults back into education

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Affinities Partner

  • International Satisfaction & Development

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Brand Development & Product Screening

  • Staff Surveys

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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