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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development & Product Screening

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Luxury In-store Display

  • Staff Surveys

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Reader Satisfaction

  • Understanding Attrition

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Website Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Brand Image Research

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Brand Development

  • Comms testing alongside NPD

  • Visitor Survey

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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