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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • Tourism Focus Groups

  • Housing Scheme Test

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Driving business growth

  • Brand Image Research

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Engaging adults back into education

  • Public Consultation - Waste

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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