Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Staff Surveys

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Driving business growth

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Brand Image Research

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us