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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Brand Development

  • Driving business growth

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Brand Image Research

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Understanding Attrition

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Understanding Local Business Needs

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Website Development

  • Affinities Partner

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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