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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Affinities Partner

  • Staff Surveys

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Brand Development

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Website Development

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Brand Image Research

  • Reader Satisfaction

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Driving business growth

  • Housing Scheme Test

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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