Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Sports Facility Survey

  • Understanding Attrition

  • Strategic Brand Development

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Brand Image Research

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Staff Surveys

  • Revitalising Existing Brand

  • Representative panel building

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Housing Scheme Test

  • Brand Development

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • New Expert Information Product

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Website Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us