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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Tourism Focus Groups

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Brand Development

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Loyalty Scheme

  • Brand Image Research

  • Strategic Brand Development

  • Website Development

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Audience Development Plan

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Affinities Partner

  • New Expert Information Product

  • Communication: New and existing financial products

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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