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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Driving business growth

  • New Expert Information Product

  • Staff Surveys

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Affinities Partner

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Visitor Survey

  • Website Development

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Brand Image Research

  • Public Consultation - Waste

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Brand Development

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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