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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Brand Development

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Staff Surveys

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Luxury In-store Display

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Website Development

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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