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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Brand Image Research

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Driving business growth

  • Brand Development

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Strategic Brand Development

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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