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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Loyalty Scheme

  • Driving business growth

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Audience Development Plan

  • Brand Image Research

  • Website Development

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Prototype Evaluation

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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