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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Brand Development

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Visitor Survey

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding Attrition

  • Brand Image Research

  • New Expert Information Product

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Prototype Evaluation

  • Website Development

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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