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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Website Development

  • Visitor Survey

  • Engaging adults back into education

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Prototype Evaluation

  • Tourism Focus Groups

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Brand Development

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Driving business growth

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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