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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Driving business growth

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Website Development

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Brand Development

  • Engaging adults back into education

  • Prototype Evaluation

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Staff Surveys

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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