Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Luxury In-store Display

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Brand Image Research

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Driving business growth

  • Global Advertising Campaign

  • Affinities Partner

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Engaging adults back into education

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Brand Development

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Website Development

  • Staff Surveys

  • Housing Scheme Test

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us