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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Staff Surveys

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Visitor Survey

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Prototype Evaluation

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Driving business growth

  • Broker Relationship Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Audience Development Plan

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Loyalty Scheme

  • Brand Development

  • Trade-off Pricing Research

  • Affinities Partner

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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