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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Compliance Mystery Shopping

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Waste

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Tourism Focus Groups

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Website Development

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Brand Development

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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