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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Strategic Brand Development

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Audience Development Plan

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Website Development

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Development of the Direct Offering

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Staff Surveys

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Understanding Attrition

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Driving business growth

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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