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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Visitor Survey

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • New Expert Information Product

  • Luxury In-store Display

  • Website Development

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Understanding Attrition

  • Audience Development Plan

  • Sports Facility Survey

  • Loyalty Scheme

  • Broker Relationship Survey

  • Engaging adults back into education

  • Strategic Brand Development

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Affinities Partner

  • Prototype Evaluation

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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