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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Brand Image Research

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Broker Relationship Survey

  • Driving business growth

  • Comms testing alongside NPD

  • Brand Development

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Strategic Brand Development

  • Product Development using Ethnography

  • Website Development

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Affinities Partner

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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