Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Brand Development

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Website Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Prototype Evaluation

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Loyalty Scheme

  • Understanding Attrition

  • Affinities Partner

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Sports Facility Survey

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • New Expert Information Product

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Visitor Survey

  • Product Development using Ethnography

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us