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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Understanding Attrition

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Website Development

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Sports Facility Survey

  • Brand Development

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Affinities Partner

  • Strategic Brand Development

  • Staff Surveys

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Engaging adults back into education

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Brand Image Research

  • Audience Development Plan

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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