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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Audience Development Plan

  • Website Development

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Development of the Direct Offering

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Staff Surveys

  • Revitalising Existing Brand

  • Brand Image Research

  • Visitor Survey

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Affinities Partner

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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