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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Representative panel building

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Affinities Partner

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Visitor Survey

  • Engaging adults back into education

  • Housing Scheme Test

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Loyalty Scheme

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Audience Development Plan

  • Communication: New and existing financial products

  • Brand Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • New Expert Information Product

  • Website Development

  • Help Desk Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us