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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Prototype Evaluation

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Visitor Survey

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Understanding Attrition

  • New Expert Information Product

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Public Consultation - Waste

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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