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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Global Advertising Campaign

  • Sports Facility Survey

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Strategic Brand Development

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Understanding Attrition

  • Loyalty Scheme

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Affinities Partner

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Luxury In-store Display

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Engaging adults back into education

  • Staff Surveys

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Website Development

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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