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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Global Advertising Campaign

  • Website Development

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding Attrition

  • Staff Surveys

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Development

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Driving business growth

  • Audience Development Plan

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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