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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Brand Development

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Understanding Attrition

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Visitor Survey

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Website Development

  • Global Advertising Campaign

  • Staff Surveys

  • Understanding Local Business Needs

  • Audience Development Plan

  • New Expert Information Product

  • Development of the Direct Offering

  • Prototype Evaluation

  • International Satisfaction & Development

  • Sports Facility Survey

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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