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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Compliance Mystery Shopping

  • Affinities Partner

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Brand Image Research

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Strategic Brand Development

  • New Expert Information Product

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Loyalty Scheme

  • Luxury In-store Display

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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