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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Attrition

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Website Development

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Housing Scheme Test

  • Product Development using Ethnography

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Brand Development

  • Public Consultation - Waste

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Brand Image Research

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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