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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Understanding Local Business Needs

  • New Expert Information Product

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Staff Surveys

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Brand Development

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Understanding Attrition

  • Website Development

  • Brand Image Research

  • Plasterboard Packaging Research

  • Driving business growth

  • Public Consultation - Waste

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Affinities Partner

  • Prototype Evaluation

  • Audience Development Plan

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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