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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Audience Development Plan

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Staff Surveys

  • Engaging adults back into education

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Brand Development

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Affinities Partner

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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