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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Understanding Attrition

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Brand Image Research

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Prototype Evaluation

  • Housing Scheme Test

  • Visitor Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Driving business growth

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Affinities Partner

  • Reader Satisfaction

  • Audience Development Plan

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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