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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Website Development

  • Brand Development & Product Screening

  • New Expert Information Product

  • Developing marketing materials for new products

  • Brand Image Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • International Satisfaction & Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Public Consultation - Waste

  • Brand Development

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Staff Surveys

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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