Skip navigation

Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Product Development using Ethnography

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Staff Surveys

  • Understanding Local Business Needs

  • Affinities Partner

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Reader Satisfaction

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Brand Image Research

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Website Development

  • Broker Relationship Survey

  • Loyalty Scheme

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Visitor Survey

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us