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Travel & Tourism

Motivation is the key - engagement is the goal.

Marketing, planning and development for travel, tourism and hospitality industries, local, national and international

Whether the emphasis is cultural, recreational or educational, tourism and travel research projects each have their unique characteristics but they also frequently have similar needs. We use insight and consultancy techniques to put the needs for your unique audience requirements in context. Often you'll be reaching out to a mix of quite different visitor groups and we can help to define them clearly, in ways you can action. We identify barriers to involvement and ways to engage current and potential audience for you. We'll help you to identify the aims and objectives for visitor development and, when necessary, provide an action plan to reach them.

Case Studies

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Driving business growth

  • Public Consultation - Waste

  • Engaging adults back into education

  • Staff Surveys

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Brand Development

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Website Development

  • Tourism Focus Groups

  • Loyalty Scheme

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Affinities Partner

  • Understanding Attrition

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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