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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Website Development

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Loyalty Scheme

  • Strategic Brand Development

  • New Expert Information Product

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Staff Surveys

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Audience Development Plan

  • Brand Development

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Engaging adults back into education

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Affinities Partner

  • Reader Satisfaction

  • Housing Scheme Test

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us