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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Website Development

  • Brand Development

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Driving business growth

  • Brand Image Research

  • Understanding Local Business Needs

  • Visitor Survey

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Audience Development Plan

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us