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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Waste

  • Sports Facility Survey

  • Affinities Partner

  • Engaging adults back into education

  • International Satisfaction & Development

  • Staff Surveys

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • New Expert Information Product

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Understanding Attrition

  • Loyalty Scheme

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us