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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Understanding Attrition

  • Sports Facility Survey

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • Website Development

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Affinities Partner

  • Tourism Focus Groups

  • Housing Scheme Test

  • International Satisfaction & Development

  • Driving business growth

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Staff Surveys

  • Prototype Evaluation

  • Product Development using Ethnography

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us