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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Website Development

  • Brand Image Research

  • Brand Development & Product Screening

  • Sports Facility Survey

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Engaging adults back into education

  • Affinities Partner

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us