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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Driving business growth

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Prototype Evaluation

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • New Expert Information Product

  • Audience Development Plan

  • Staff Surveys

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Website Development

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Understanding Attrition

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Affinities Partner

  • International Satisfaction & Development

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us