Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Prototype Evaluation

  • Luxury In-store Display

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Brand Development

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Brand Image Research

  • Understanding Attrition

  • New Expert Information Product

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Development of the Direct Offering

  • Audience Development Plan

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Affinities Partner

  • Sports Facility Survey

  • Driving business growth

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us