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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Brand Development

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Website Development

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Visitor Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • New Expert Information Product

  • Strategic Brand Development

  • Housing Scheme Test

  • Tourism Focus Groups

  • Staff Surveys

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Driving business growth

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us