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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Revitalising Existing Brand

  • Visitor Survey

  • Brand Development

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Staff Surveys

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Development of the Direct Offering

  • Website Development

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • New Expert Information Product

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Brand Image Research

  • Housing Scheme Test

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us