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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Driving business growth

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Brand Image Research

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Audience Development Plan

  • Reader Satisfaction

  • Website Development

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • New Expert Information Product

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Global Advertising Campaign

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Affinities Partner

  • Strategic Brand Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us