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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Understanding Attrition

  • Tourism Focus Groups

  • Engaging adults back into education

  • New Expert Information Product

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Brand Image Research

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Affinities Partner

  • Communication: New and existing financial products

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us