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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Strategic Brand Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Loyalty Scheme

  • Engaging adults back into education

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Development of the Direct Offering

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Brand Development

  • Product Development using Ethnography

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Prototype Evaluation

  • New Expert Information Product

  • Tourism Focus Groups

  • Driving business growth

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us