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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Adult Home Care Tracking Product Development

  • Website Development

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Audience Development Plan

  • Strategic Brand Development

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Visitor Survey

  • Public Consultation - Waste

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us