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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Driving business growth

  • Brand Development

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Audience Development Plan

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Website Development

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Public Consultation - Waste

  • New Expert Information Product

  • Visitor Survey

  • Affinities Partner

  • Plasterboard Packaging Research

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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