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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Audience Development Plan

  • Reader Satisfaction

  • Affinities Partner

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • New Expert Information Product

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Driving business growth

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Understanding Attrition

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us