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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Revitalising Existing Brand

  • Brand Image Research

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Website Development

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Luxury In-store Display

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • New Expert Information Product

  • Audience Development Plan

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Staff Surveys

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Engaging adults back into education

  • Loyalty Scheme

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us