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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Reader Satisfaction

  • Loyalty Scheme

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Driving business growth

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Understanding Attrition

  • Website Development

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Development of the Direct Offering

  • Brand Development

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Audience Development Plan

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us