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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Prototype Evaluation

  • Global Advertising Campaign

  • Luxury In-store Display

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Compliance Mystery Shopping

  • Website Development

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Understanding Attrition

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Visitor Survey

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Brand Development

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us