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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Broker Relationship Survey

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Affinities Partner

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Website Development

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Driving business growth

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Reader Satisfaction

  • International Satisfaction & Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us