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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Waste

  • Visitor Survey

  • Understanding Attrition

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Brand Image Research

  • Staff Surveys

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Audience Development Plan

  • Brand Development

  • Website Development

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Affinities Partner

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us