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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Affinities Partner

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Audience Development Plan

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Prototype Evaluation

  • Website Development

  • New Expert Information Product

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Driving business growth

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us