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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Product Development using Ethnography

  • Prototype Evaluation

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Brand Development

  • Audience Development Plan

  • Driving business growth

  • Competitor Mystery Shopping

  • Affinities Partner

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Broker Relationship Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Website Development

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us