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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Prototype Evaluation

  • Driving business growth

  • International Satisfaction & Development

  • Website Development

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Brand Development

  • Global Advertising Campaign

  • New Expert Information Product

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Brand Image Research

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us