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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Brand Development

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Strategic Brand Development

  • Brand Image Research

  • Staff Surveys

  • Communication: New and existing financial products

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Affinities Partner

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Visitor Survey

  • New Expert Information Product

  • Website Development

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us