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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Product Development using Ethnography

  • Brand Development

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Brand Image Research

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Driving business growth

  • Broker Relationship Survey

  • Website Development

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us