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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Understanding Attrition

  • Brand Image Research

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Staff Surveys

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Brand Development

  • Visitor Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Trade-off Pricing Research

  • Driving business growth

  • Public Consultation - Waste

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Loyalty Scheme

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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