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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Housing Scheme Test

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Website Development

  • Affinities Partner

  • Understanding Local Business Needs

  • Visitor Survey

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Understanding Attrition

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Staff Surveys

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us