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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Brand Development

  • Reader Satisfaction

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Website Development

  • Affinities Partner

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Brand Image Research

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Audience Development Plan

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • New Expert Information Product

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us