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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Luxury In-store Display

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • New Expert Information Product

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Driving business growth

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Audience Development Plan

  • Website Development

  • Brand Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us