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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Affinities Partner

  • Tourism Focus Groups

  • Prototype Evaluation

  • Visitor Survey

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • New Expert Information Product

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Staff Surveys

  • Brand Development

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Audience Development Plan

  • Strategic Brand Development

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us