Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Global Advertising Campaign

  • Driving business growth

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Website Development

  • Prototype Evaluation

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Brand Development

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Audience Development Plan

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us