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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Visitor Survey

  • International Satisfaction & Development

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Driving business growth

  • Staff Surveys

  • Product Development using Ethnography

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Website Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Brand Development

  • Revitalising Existing Brand

  • New Expert Information Product

  • Housing Scheme Test

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us