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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • New Expert Information Product

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Housing Scheme Test

  • Sports Facility Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Visitor Survey

  • Staff Surveys

  • Understanding Attrition

  • Brand Image Research

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Driving business growth

  • Trade-off Pricing Research

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us