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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Website Development

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Trade-off Pricing Research

  • Audience Development Plan

  • Loyalty Scheme

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Brand Image Research

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Staff Surveys

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us