Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Reader Satisfaction

  • Prototype Evaluation

  • Brand Development

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Staff Surveys

  • Comms testing alongside NPD

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Website Development

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Driving business growth

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Sports Facility Survey

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us