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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Website Development

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Strategic Brand Development

  • Affinities Partner

  • Reader Satisfaction

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Brand Image Research

  • Brand Development

  • Engaging adults back into education

  • Loyalty Scheme

  • Tourism Focus Groups

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Staff Surveys

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us