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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development

  • Understanding Attrition

  • Prototype Evaluation

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Visitor Survey

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Website Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us