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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Visitor Survey

  • Tourism Focus Groups

  • Affinities Partner

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Brand Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Reader Satisfaction

  • Staff Surveys

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Website Development

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Brand Image Research

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Audience Development Plan

  • Prototype Evaluation

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us