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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Comms testing alongside NPD

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Brand Development

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Reader Satisfaction

  • Broker Relationship Survey

  • Driving business growth

  • Trade-off Pricing Research

  • Audience Development Plan

  • Staff Surveys

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us