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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Driving business growth

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Website Development

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Brand Development

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Brand Image Research

  • Staff Surveys

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Luxury In-store Display

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us