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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Engaging adults back into education

  • Visitor Survey

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Website Development

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Housing Scheme Test

  • Staff Surveys

  • Driving business growth

  • Loyalty Scheme

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • New Expert Information Product

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us