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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Visitor Survey

  • Plasterboard Packaging Research

  • Driving business growth

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Engaging adults back into education

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Prototype Evaluation

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Audience Development Plan

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Strategic Brand Development

  • Global Advertising Campaign

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Competitor Mystery Shopping

  • Staff Surveys

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us