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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Visitor Survey

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Engaging adults back into education

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Audience Development Plan

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Brand Development

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Strategic Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us