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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Sports Facility Survey

  • Brand Development

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Affinities Partner

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Driving business growth

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Website Development

  • Brand Image Research

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Loyalty Scheme

  • Product Development using Ethnography

  • Luxury In-store Display

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Staff Surveys

  • Visitor Survey

  • Understanding Attrition

  • Compliance Mystery Shopping

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us