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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Housing Scheme Test

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Affinities Partner

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Strategic Brand Development

  • Driving business growth

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Brand Development

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Developing marketing materials for new products

  • Understanding Attrition

  • Brand Image Research

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Website Development

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Staff Surveys

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Prototype Evaluation

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us