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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Communication: New and existing financial products

  • Website Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Brand Image Research

  • Sports Facility Survey

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Affinities Partner

  • Cathedral Visitor Survey

  • Visitor Survey

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Audience Development Plan

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Brand Development

  • Luxury In-store Display

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us