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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Understanding Attrition

  • Housing Scheme Test

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Affinities Partner

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Website Development

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • New Expert Information Product

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us