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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Broker Relationship Survey

  • Audience Development Plan

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Affinities Partner

  • Brand Image Research

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Staff Surveys

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Driving business growth

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Reader Satisfaction

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Brand Development

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Website Development

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us