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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Visitor Survey

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Staff Surveys

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • International Satisfaction & Development

  • Housing Scheme Test

  • Affinities Partner

  • Brand Development & Product Screening

  • Brand Image Research

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Strategic Brand Development

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Website Development

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us