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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Understanding Attrition

  • International Satisfaction & Development

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Brand Image Research

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Strategic Brand Development

  • Global Advertising Campaign

  • Staff Surveys

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Brand Development

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Driving business growth

  • Affinities Partner

  • Luxury In-store Display

  • Visitor Survey

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Website Development

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us