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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Brand Image Research

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Understanding Attrition

  • Public Consultation - Waste

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Website Development

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Driving business growth

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Brand Development

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us