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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Visitor Survey

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Luxury In-store Display

  • Tourism Focus Groups

  • Audience Development Plan

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Understanding Attrition

  • Affinities Partner

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Brand Development

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Brand Image Research

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us