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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Audience Development Plan

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Brand Development

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Website Development

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Visitor Survey

  • Affinities Partner

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Brand Image Research

  • Driving business growth

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us