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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Prototype Evaluation

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Understanding Attrition

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Sports Facility Survey

  • Development of the Direct Offering

  • Affinities Partner

  • Website Development

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us