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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Website Development

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Visitor Survey

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Strategic Brand Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Product Development using Ethnography

  • Prototype Evaluation

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Driving business growth

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us