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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Brand Development

  • Engaging adults back into education

  • Driving business growth

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Staff Surveys

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Public Consultation - Waste

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Visitor Survey

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Audience Development Plan

  • Housing Scheme Test

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Luxury In-store Display

  • Affinities Partner

  • Brand Image Research

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us