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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Affinities Partner

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Strategic Brand Development

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Sports Facility Survey

  • Engaging adults back into education

  • Staff Surveys

  • Plasterboard Packaging Research

  • Website Development

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Reader Satisfaction

  • Prototype Evaluation

  • Brand Development

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Brand Image Research

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us