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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Luxury In-store Display

  • Understanding Attrition

  • Strategic Brand Development

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Loyalty Scheme

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Brand Development

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Website Development

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Understanding Local Business Needs

  • Brand Image Research

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Developing marketing materials for new products

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us