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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Sports Facility Survey

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Website Development

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Driving business growth

  • Visitor Survey

  • Staff Surveys

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Prototype Evaluation

  • Engaging adults back into education

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Development of the Direct Offering

  • Reader Satisfaction

  • Tourism Focus Groups

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Audience Development Plan

  • Understanding Attrition

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us