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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Staff Surveys

  • Brand Image Research

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Website Development

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Brand Development

  • Communication: New and existing financial products

  • Affinities Partner

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Broker Relationship Survey

  • Housing Scheme Test

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us