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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • New Expert Information Product

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Reader Satisfaction

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Website Development

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Engaging adults back into education

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Brand Development

  • Product Development using Ethnography

  • Visitor Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us