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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Audience Development Plan

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Website Development

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Brand Image Research

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Visitor Survey

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Attrition

  • International Satisfaction & Development

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Brand Development

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Staff Surveys

  • Sports Facility Survey

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us