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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Website Development

  • Staff Surveys

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Audience Development Plan

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Driving business growth

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Loyalty Scheme

  • Reader Satisfaction

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us