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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Brand Development

  • Staff Surveys

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Understanding Attrition

  • International Satisfaction & Development

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Visitor Survey

  • Audience Development Plan

  • Sports Facility Survey

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Affinities Partner

  • Loyalty Scheme

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Engaging adults back into education

  • New Expert Information Product

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Website Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Driving business growth

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us