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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • New Expert Information Product

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Brand Development

  • Website Development

  • Driving business growth

  • Prototype Evaluation

  • Understanding Attrition

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Audience Development Plan

  • Compliance Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us