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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Brand Development

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Understanding Attrition

  • Visitor Survey

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Prototype Evaluation

  • Audience Development Plan

  • Brand Image Research

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Reader Satisfaction

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Housing Scheme Test

  • Website Development

  • International Satisfaction & Development

  • Staff Surveys

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us