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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Staff Surveys

  • Affinities Partner

  • Public Consultation - Council Tax

  • Brand Development

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding Attrition

  • Audience Development Plan

  • Luxury In-store Display

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • New Expert Information Product

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Website Development

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Brand Image Research

  • Understanding Local Business Needs

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Driving business growth

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us