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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Visitor Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Public Consultation - Council Tax

  • Driving business growth

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Website Development

  • Affinities Partner

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Understanding Attrition

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us