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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Driving business growth

  • Broker Relationship Survey

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Prototype Evaluation

  • Housing Scheme Test

  • New Expert Information Product

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Brand Development

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

  • Understanding Local Business Needs

  • Staff Surveys

  • Loyalty Scheme

  • Website Development

  • Sports Facility Survey

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us