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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Website Development

  • Strategic Brand Development

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Understanding Attrition

  • Brand Development

  • Affinities Partner

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Engaging adults back into education

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Reader Satisfaction

  • Housing Scheme Test

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us