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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Brand Development

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Housing Scheme Test

  • Tourism Focus Groups

  • Visitor Survey

  • Affinities Partner

  • Website Development

  • Cathedral Visitor Survey

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Brand Image Research

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us