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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Understanding Attrition

  • New Expert Information Product

  • Development of the Direct Offering

  • Strategic Brand Development

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Website Development

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Staff Surveys

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Brand Development

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Affinities Partner

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us