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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Attrition

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Brand Development

  • Website Development

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Visitor Survey

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Loyalty Scheme

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Driving business growth

  • Staff Surveys

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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