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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Understanding Attrition

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Website Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Brand Image Research

  • Brand Development

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Loyalty Scheme

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Housing Scheme Test

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us