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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Luxury In-store Display

  • Audience Development Plan

  • Driving business growth

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Loyalty Scheme

  • Website Development

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us