Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Website Development

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Prototype Evaluation

  • Audience Development Plan

  • Understanding Attrition

  • Luxury In-store Display

  • Loyalty Scheme

  • Reader Satisfaction

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Staff Surveys

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Visitor Survey

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • New Expert Information Product

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us