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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Website Development

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Strategic Brand Development

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Brand Development

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Reader Satisfaction

  • Loyalty Scheme

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us