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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Website Development

  • Luxury In-store Display

  • Brand Development

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Tourism Focus Groups

  • Brand Image Research

  • Driving business growth

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Audience Development Plan

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Staff Surveys

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us