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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Visitor Survey

  • New Expert Information Product

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Public Consultation - Waste

  • Brand Development

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Understanding Attrition

  • Brand Image Research

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Website Development

  • Compliance Mystery Shopping

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Engaging adults back into education

  • Product Development using Ethnography

  • Prototype Evaluation

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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