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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Brand Development

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Driving business growth

  • Audience Development Plan

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Brand Image Research

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us