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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Visitor Survey

  • Plasterboard Packaging Research

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Staff Surveys

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Website Development

  • Public Consultation - Waste

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Brand Image Research

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us