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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Luxury In-store Display

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Website Development

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Audience Development Plan

  • Understanding Local Business Needs

  • Affinities Partner

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Product Development using Ethnography

  • Loyalty Scheme

  • New Expert Information Product

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us