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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Staff Surveys

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Affinities Partner

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Website Development

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Understanding Attrition

  • Engaging adults back into education

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Loyalty Scheme

  • Driving business growth

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us