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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Audience Development Plan

  • Prototype Evaluation

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Brand Development

  • Competitor Mystery Shopping

  • Staff Surveys

  • Development of the Direct Offering

  • Understanding Attrition

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Website Development

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Broker Relationship Survey

  • New Expert Information Product

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Affinities Partner

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us