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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Luxury In-store Display

  • Visitor Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Website Development

  • Driving business growth

  • Brand Development

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Housing Scheme Test

  • Sports Facility Survey

  • New Expert Information Product

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Prototype Evaluation

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Affinities Partner

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us