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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • Staff Surveys

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Broker Relationship Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Engaging adults back into education

  • Luxury In-store Display

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Visitor Survey

  • Reader Satisfaction

  • Prototype Evaluation

  • Driving business growth

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • New Expert Information Product

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us