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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Website Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Audience Development Plan

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Brand Image Research

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Strategic Brand Development

  • Reader Satisfaction

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Prototype Evaluation

  • New Expert Information Product

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us