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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Affinities Partner

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Housing Scheme Test

  • Brand Image Research

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Visitor Survey

  • Developing marketing materials for new products

  • Understanding Attrition

  • International Satisfaction & Development

  • Brand Development

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Website Development

  • Strategic Brand Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us