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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Understanding Customer Pricing

  • Affinities Partner

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Driving business growth

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Staff Surveys

  • Visitor Survey

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Website Development

  • Prototype Evaluation

  • Tourism Focus Groups

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Brand Image Research

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us