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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Brand Development

  • Housing Scheme Test

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Audience Development Plan

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Visitor Survey

  • Driving business growth

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Website Development

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Strategic Brand Development

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Affinities Partner

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us