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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Brand Development

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Website Development

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Visitor Survey

  • New Expert Information Product

  • Affinities Partner

  • Brand Image Research

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us