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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Developing marketing materials for new products

  • Website Development

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Reader Satisfaction

  • Strategic Brand Development

  • Global Advertising Campaign

  • New Expert Information Product

  • Brand Development

  • Prototype Evaluation

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Brand Image Research

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding Customer Pricing

  • Affinities Partner

  • Competitor Mystery Shopping

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us