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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Brand Image Research

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Website Development

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Visitor Survey

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Driving business growth

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Revitalising Existing Brand

  • New Expert Information Product

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us