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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Brand Image Research

  • Engaging adults back into education

  • Website Development

  • Understanding Attrition

  • Visitor Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Affinities Partner

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us