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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Product Development using Ethnography

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Driving business growth

  • New Expert Information Product

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Strategic Brand Development

  • Housing Scheme Test

  • Tourism Focus Groups

  • Understanding Attrition

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Audience Development Plan

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Affinities Partner

  • Public Consultation - Council Tax

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Brand Development

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us