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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Attrition

  • Brand Image Research

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Loyalty Scheme

  • Reader Satisfaction

  • Public Consultation - Waste

  • New Expert Information Product

  • Engaging adults back into education

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Public Consultation - Council Tax

  • Website Development

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Brand Development

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Affinities Partner

  • Driving business growth

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Staff Surveys

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us