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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Staff Surveys

  • Visitor Survey

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Brand Image Research

  • New Expert Information Product

  • Strategic Brand Development

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Brand Development

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Product Development using Ethnography

  • Sports Facility Survey

  • Audience Development Plan

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Website Development

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us