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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Product Development using Ethnography

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Staff Surveys

  • New Expert Information Product

  • Revitalising Existing Brand

  • Understanding Attrition

  • Tourism Focus Groups

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Brand Development

  • Affinities Partner

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Visitor Survey

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us