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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Engaging adults back into education

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Prototype Evaluation

  • Affinities Partner

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Brand Development

  • Website Development

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Revitalising Existing Brand

  • Understanding Attrition

  • Housing Scheme Test

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us