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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Staff Surveys

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Understanding Attrition

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Sports Facility Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Website Development

  • Affinities Partner

  • Brand Image Research

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Brand Development

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Product Development using Ethnography

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us