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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Affinities Partner

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Driving business growth

  • Audience Development Plan

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Prototype Evaluation

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Brand Development

  • Website Development

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Reader Satisfaction

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us