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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Driving business growth

  • Development of the Direct Offering

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Luxury In-store Display

  • Loyalty Scheme

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Visitor Survey

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Brand Development

  • Compliance Mystery Shopping

  • Website Development

  • Brand Image Research

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us