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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Visitor Survey

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Driving business growth

  • Brand Image Research

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Understanding Attrition

  • Strategic Brand Development

  • Brand Development

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Affinities Partner

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Staff Surveys

  • Public Consultation - Waste

  • Website Development

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us