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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Understanding Attrition

  • International Satisfaction & Development

  • Brand Development

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Audience Development Plan

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Staff Surveys

  • Tourism Focus Groups

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Luxury In-store Display

  • Broker Relationship Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us