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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Strategic Brand Development

  • Loyalty Scheme

  • Driving business growth

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Brand Development

  • Brand Image Research

  • Understanding Attrition

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Reader Satisfaction

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Website Development

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us