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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Audience Development Plan

  • Staff Surveys

  • Brand Development

  • Loyalty Scheme

  • Website Development

  • Driving business growth

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Visitor Survey

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Understanding Attrition

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us