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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Website Development

  • Affinities Partner

  • Luxury In-store Display

  • Brand Development

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Driving business growth

  • Brand Image Research

  • Development of the Direct Offering

  • Visitor Survey

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • New Expert Information Product

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us