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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Website Development

  • Brand Development

  • Strategic Brand Development

  • Visitor Survey

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us