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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Visitor Survey

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Driving business growth

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Staff Surveys

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Brand Development

  • Understanding the use of Temporary Labour

  • Website Development

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Understanding Attrition

  • New Expert Information Product

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us