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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Reader Satisfaction

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Representative panel building

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Staff Surveys

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Visitor Survey

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Website Development

  • Understanding Attrition

  • Luxury In-store Display

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Brand Development

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us