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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Visitor Survey

  • Website Development

  • Revitalising Existing Brand

  • Staff Surveys

  • Broker Relationship Survey

  • New Expert Information Product

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Housing Scheme Test

  • Tourism Focus Groups

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Affinities Partner

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Driving business growth

  • Brand Development

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us