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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Website Development

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Brand Development

  • Engaging adults back into education

  • Understanding Attrition

  • Loyalty Scheme

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Visitor Survey

  • Housing Scheme Test

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Staff Surveys

  • Brand Development & Product Screening

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Audience Development Plan

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us