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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Tourism Focus Groups

  • Visitor Survey

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Strategic Brand Development

  • International Satisfaction & Development

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Staff Surveys

  • Website Development

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Understanding Attrition

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Product Development using Ethnography

  • Sports Facility Survey

  • Audience Development Plan

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • New Expert Information Product

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Driving business growth

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us