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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Visitor Survey

  • Website Development

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Understanding Attrition

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us