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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Driving business growth

  • Audience Development Plan

  • Broker Relationship Survey

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Staff Surveys

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Website Development

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Understanding Attrition

  • Affinities Partner

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Brand Image Research

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Brand Development

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us