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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Website Development

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Brand Development

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Engaging adults back into education

  • Public Consultation - Waste

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Luxury In-store Display

  • International Satisfaction & Development

  • New Expert Information Product

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Audience Development Plan

  • Brand Image Research

  • Prototype Evaluation

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Trade-off Pricing Research

  • Product Development using Ethnography

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us