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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Driving business growth

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • New Expert Information Product

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Website Development

  • Understanding Attrition

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Engaging adults back into education

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Brand Development

  • Developing marketing materials for new products

  • Brand Image Research

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Visitor Survey

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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