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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Broker Relationship Survey

  • Visitor Survey

  • Housing Scheme Test

  • Engaging adults back into education

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Affinities Partner

  • Understanding Customer Pricing

  • Staff Surveys

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Website Development

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Driving business growth

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Brand Development

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us