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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Website Development

  • Tourism Focus Groups

  • Staff Surveys

  • Strategic Brand Development

  • Product Development using Ethnography

  • Driving business growth

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Brand Development

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us