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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Understanding Customer Pricing

  • Understanding Attrition

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Broker Relationship Survey

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Brand Image Research

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Audience Development Plan

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Website Development

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us