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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Development

  • Developing marketing materials for new products

  • Affinities Partner

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Sports Facility Survey

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Driving business growth

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Website Development

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Development of the Direct Offering

  • Staff Surveys

  • Strategic Brand Development

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Brand Image Research

  • Engaging adults back into education

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us