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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Website Development

  • Housing Scheme Test

  • Sports Facility Survey

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • Driving business growth

  • Tourism Focus Groups

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Brand Development

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • New Expert Information Product

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us