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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Luxury In-store Display

  • International Satisfaction & Development

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Brand Development

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Visitor Survey

  • Website Development

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us