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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Website Development

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Engaging adults back into education

  • Reader Satisfaction

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Brand Image Research

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Brand Development

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Staff Surveys

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us