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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Driving business growth

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Brand Development

  • Engaging adults back into education

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Visitor Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Affinities Partner

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Public Consultation - Waste

  • Brand Image Research

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Audience Development Plan

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us