Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Luxury In-store Display

  • Reader Satisfaction

  • Understanding Attrition

  • Brand Image Research

  • Sports Facility Survey

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Brand Development

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Audience Development Plan

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Public Consultation - Waste

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Engaging adults back into education

  • Affinities Partner

  • Product Development using Ethnography

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us