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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Housing Scheme Test

  • Brand Development

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Website Development

  • New Expert Information Product

  • Understanding Attrition

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Loyalty Scheme

  • Communication: New and existing financial products

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Brand Image Research

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us