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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Housing Scheme Test

  • Luxury In-store Display

  • New Expert Information Product

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Reader Satisfaction

  • Affinities Partner

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Driving business growth

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Brand Development

  • International Satisfaction & Development

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us