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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Understanding Customer Pricing

  • Brand Development

  • Website Development

  • Plasterboard Packaging Research

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Visitor Survey

  • Reader Satisfaction

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Luxury In-store Display

  • Brand Image Research

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Tourism Focus Groups

  • New Expert Information Product

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Affinities Partner

  • Audience Development Plan

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Loyalty Scheme

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us