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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Audience Development Plan

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • New Expert Information Product

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Understanding Attrition

  • Prototype Evaluation

  • Driving business growth

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Website Development

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Compliance Mystery Shopping

  • Affinities Partner

  • Luxury In-store Display

  • Brand Image Research

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us