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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Brand Image Research

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Public Consultation - Waste

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding Attrition

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Brand Development

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Affinities Partner

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us