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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Broker Relationship Survey

  • Visitor Survey

  • Tourism Focus Groups

  • Understanding Attrition

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Sports Facility Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Brand Development

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Reader Satisfaction

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Website Development

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us