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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • New Expert Information Product

  • Audience Development Plan

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Trade-off Pricing Research

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Luxury In-store Display

  • Staff Surveys

  • Loyalty Scheme

  • Tourism Focus Groups

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Engaging adults back into education

  • Prototype Evaluation

  • Affinities Partner

  • Driving business growth

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us