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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Website Development

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Driving business growth

  • Understanding Attrition

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Brand Development

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Engaging adults back into education

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Sports Facility Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us