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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Visitor Survey

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Staff Surveys

  • Driving business growth

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Affinities Partner

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Brand Image Research

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Revitalising Existing Brand

  • Audience Development Plan

  • Comms testing alongside NPD

  • Website Development

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us