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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Loyalty Scheme

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Website Development

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Affinities Partner

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Understanding Attrition

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Visitor Survey

  • Housing Scheme Test

  • Public Consultation - Waste

  • Brand Development

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us