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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Reader Satisfaction

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Brand Image Research

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Website Development

  • Understanding the use of Temporary Labour

  • Engaging adults back into education

  • Loyalty Scheme

  • Visitor Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Staff Surveys

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Development of the Direct Offering

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us