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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Website Development

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Brand Image Research

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Audience Development Plan

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us