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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Reader Satisfaction

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Affinities Partner

  • Public Consultation - Waste

  • New Expert Information Product

  • Housing Scheme Test

  • Brand Development

  • Staff Surveys

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Visitor Survey

  • Website Development

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us