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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Visitor Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Brand Image Research

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Brand Development

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Understanding Attrition

  • Loyalty Scheme

  • Engaging adults back into education

  • Strategic Brand Development

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Affinities Partner

  • New Expert Information Product

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us