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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Prototype Evaluation

  • Trade-off Pricing Research

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Visitor Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Audience Development Plan

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Website Development

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Brand Development

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us