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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Luxury In-store Display

  • Understanding Attrition

  • Website Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Loyalty Scheme

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Driving business growth

  • Revitalising Existing Brand

  • Visitor Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Audience Development Plan

  • Brand Image Research

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us