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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Audience Development Plan

  • Communication: New and existing financial products

  • Brand Image Research

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Tourism Focus Groups

  • Understanding Attrition

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Affinities Partner

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Brand Development

  • New Expert Information Product

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Visitor Survey

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Website Development

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us