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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Affinities Partner

  • Staff Surveys

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Brand Image Research

  • Audience Development Plan

  • Website Development

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us