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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Staff Surveys

  • Comms testing alongside NPD

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Housing Scheme Test

  • Audience Development Plan

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Affinities Partner

  • Visitor Survey

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Global Advertising Campaign

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Product Development using Ethnography

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us