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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Audience Development Plan

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Housing Scheme Test

  • Website Development

  • Staff Surveys

  • Strategic Brand Development

  • Public Consultation - Waste

  • Affinities Partner

  • Driving business growth

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Tourism Focus Groups

  • Brand Image Research

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Brand Development

  • International Satisfaction & Development

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us