Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Brand Image Research

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Luxury In-store Display

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Affinities Partner

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Understanding Attrition

  • Product Development using Ethnography

  • Visitor Survey

  • Global Advertising Campaign

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Brand Development

  • Website Development

  • Staff Surveys

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • New Expert Information Product

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us