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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Brand Development

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Website Development

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Engaging adults back into education

  • International Satisfaction & Development

  • Brand Image Research

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us