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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Sports Facility Survey

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Website Development

  • Staff Surveys

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Housing Scheme Test

  • Broker Relationship Survey

  • Visitor Survey

  • Affinities Partner

  • Public Consultation - Waste

  • Brand Development

  • Driving business growth

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us