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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Website Development

  • Housing Scheme Test

  • Staff Surveys

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Brand Image Research

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Brand Development

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Driving business growth

  • Understanding Attrition

  • Tourism Focus Groups

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Sports Facility Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us