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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Website Development

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Sports Facility Survey

  • Driving business growth

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Brand Development

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Brand Image Research

  • Public Consultation - Council Tax

  • Staff Surveys

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Revitalising Existing Brand

  • New Expert Information Product

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us