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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Driving business growth

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Development of the Direct Offering

  • Engaging adults back into education

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Global Advertising Campaign

  • New Expert Information Product

  • Strategic Brand Development

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Affinities Partner

  • Broker Relationship Survey

  • Understanding Attrition

  • Luxury In-store Display

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Audience Development Plan

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us