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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Competitor Mystery Shopping

  • Staff Surveys

  • Driving business growth

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Luxury In-store Display

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Website Development

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Brand Development

  • Audience Development Plan

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • New Expert Information Product

  • Public Consultation - Council Tax

  • Visitor Survey

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Housing Scheme Test

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us