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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Strategic Brand Development

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Website Development

  • Audience Development Plan

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Brand Development

  • Understanding Attrition

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Product Development using Ethnography

  • Prototype Evaluation

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Driving business growth

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Sports Facility Survey

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us