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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Brand Development

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Visitor Survey

  • Brand Image Research

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Website Development

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Prototype Evaluation

  • Affinities Partner

  • Engaging adults back into education

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us