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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Loyalty Scheme

  • Driving business growth

  • Understanding Attrition

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Website Development

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Staff Surveys

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Affinities Partner

  • New Expert Information Product

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Product Development using Ethnography

  • Visitor Survey

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Brand Image Research

  • Global Advertising Campaign

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Brand Development

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us