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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Product Development using Ethnography

  • New Expert Information Product

  • Visitor Survey

  • Sports Facility Survey

  • Understanding Attrition

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Image Research

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Revitalising Existing Brand

  • Driving business growth

  • Loyalty Scheme

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Website Development

  • Development of the Direct Offering

  • Help Desk Mystery Shopping

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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