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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Brand Development

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Affinities Partner

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Sports Facility Survey

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Understanding Attrition

  • Website Development

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Driving business growth

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Visitor Survey

  • Luxury In-store Display

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us