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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Staff Surveys

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Website Development

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • International Satisfaction & Development

  • Sports Facility Survey

  • Broker Relationship Survey

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Driving business growth

  • New Expert Information Product

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Affinities Partner

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Global Advertising Campaign

  • Housing Scheme Test

  • Audience Development Plan

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us