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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Website Development

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Audience Development Plan

  • Affinities Partner

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Reader Satisfaction

  • Brand Image Research

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Brand Development

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Product Development using Ethnography

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us