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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Housing Scheme Test

  • Driving business growth

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Audience Development Plan

  • Affinities Partner

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Brand Image Research

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Strategic Brand Development

  • Development of the Direct Offering

  • Visitor Survey

  • Brand Development

  • Public Consultation - Waste

  • Understanding Attrition

  • Broker Relationship Survey

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us