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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Tourism Focus Groups

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Website Development

  • Understanding Local Business Needs

  • Driving business growth

  • Brand Development

  • Affinities Partner

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Understanding Attrition

  • Global Advertising Campaign

  • Luxury In-store Display

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Brand Image Research

  • New Expert Information Product

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us