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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Brand Development

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Website Development

  • Prototype Evaluation

  • Staff Surveys

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Audience Development Plan

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Visitor Survey

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Driving business growth

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Affinities Partner

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us