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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Brand Image Research

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • New Expert Information Product

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Prototype Evaluation

  • Visitor Survey

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Brand Development

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Driving business growth

  • Help Desk Mystery Shopping

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us