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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Audience Development Plan

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Loyalty Scheme

  • Broker Relationship Survey

  • Brand Development

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Driving business growth

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Tourism Focus Groups

  • Website Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Understanding Attrition

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Visitor Survey

  • International Satisfaction & Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us