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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Affinities Partner

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Brand Image Research

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Website Development

  • Understanding Attrition

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Audience Development Plan

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Staff Surveys

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us