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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Visitor Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Affinities Partner

  • Brand Development & Product Screening

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Driving business growth

  • Website Development

  • Staff Surveys

  • Strategic Brand Development

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Brand Development

  • Communication: New and existing financial products

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us