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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Global Advertising Campaign

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Brand Development

  • Understanding Attrition

  • Driving business growth

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Website Development

  • Product Development using Ethnography

  • New Expert Information Product

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us