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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Staff Surveys

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Reader Satisfaction

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Driving business growth

  • New Expert Information Product

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Understanding Attrition

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us