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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Image Research

  • Tourism Focus Groups

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Public Consultation - Waste

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Website Development

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Affinities Partner

  • Comms testing alongside NPD

  • Brand Development

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Driving business growth

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Audience Development Plan

  • Revitalising Existing Brand

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us