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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Product Development using Ethnography

  • Brand Development

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Visitor Survey

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Prototype Evaluation

  • New Expert Information Product

  • Audience Development Plan

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Affinities Partner

  • Website Development

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Driving business growth

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us