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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Product Development using Ethnography

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Website Development

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Understanding Attrition

  • Comms testing alongside NPD

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • Brand Development

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Affinities Partner

  • Staff Surveys

  • Strategic Brand Development

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Tourism Focus Groups

  • Visitor Survey

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us