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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • New Expert Information Product

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Broker Relationship Survey

  • Staff Surveys

  • Affinities Partner

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Website Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Brand Image Research

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • International Satisfaction & Development

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us