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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Strategic Brand Development

  • International Satisfaction & Development

  • Understanding Attrition

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Staff Surveys

  • New Expert Information Product

  • Development of the Direct Offering

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Sports Facility Survey

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Brand Development

  • Mixed Media Advertising Analysis

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Website Development

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Brand Image Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us