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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Engaging adults back into education

  • New Expert Information Product

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Affinities Partner

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Audience Development Plan

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Development of the Direct Offering

  • Website Development

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Loyalty Scheme

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Strategic Brand Development

  • Sports Facility Survey

  • Prototype Evaluation

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Brand Image Research

  • International Satisfaction & Development

  • Driving business growth

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us