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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Sports Facility Survey

  • Development of the Direct Offering

  • Website Development

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Audience Development Plan

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Visitor Survey

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Staff Surveys

  • Understanding Attrition

  • Brand Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Loyalty Scheme

  • Driving business growth

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us