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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Development of the Direct Offering

  • New Expert Information Product

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development

  • Affinities Partner

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Strategic Brand Development

  • Audience Development Plan

  • Tourism Focus Groups

  • Brand Image Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Website Development

  • Plasterboard Packaging Research

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Luxury In-store Display

  • Engaging adults back into education

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Driving business growth

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us