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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Brand Development

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Brand Image Research

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Website Development

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Staff Surveys

  • Sports Facility Survey

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Driving business growth

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us