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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Website Development

  • Brand Image Research

  • Understanding Attrition

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Development of the Direct Offering

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Driving business growth

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Strategic Brand Development

  • Prototype Evaluation

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us