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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Understanding Local Business Needs

  • Brand Development

  • Strategic Brand Development

  • Affinities Partner

  • Luxury In-store Display

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Driving business growth

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Understanding Attrition

  • Staff Surveys

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Website Development

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us