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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Plasterboard Packaging Research

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Driving business growth

  • Audience Development Plan

  • Product Development using Ethnography

  • Brand Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Prototype Evaluation

  • Website Development

  • Developing marketing materials for new products

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us