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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Understanding Attrition

  • Product Development using Ethnography

  • Audience Development Plan

  • Visitor Survey

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • New Expert Information Product

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Brand Image Research

  • Communication: New and existing financial products

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Driving business growth

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Affinities Partner

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Prototype Evaluation

  • Brand Development

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Website Development

  • Plasterboard Packaging Research

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us