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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Driving business growth

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Broker Relationship Survey

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Website Development

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • New Expert Information Product

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Reader Satisfaction

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us