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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Audience Development Plan

  • Public Consultation - Waste

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Website Development

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Understanding Attrition

  • Tourism Focus Groups

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Staff Surveys

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us