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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • International Satisfaction & Development

  • Sports Facility Survey

  • New Expert Information Product

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Website Development

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Engaging adults back into education

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Visitor Survey

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Global Advertising Campaign

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Audience Development Plan

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us