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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Sports Facility Survey

  • Engaging adults back into education

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Housing Scheme Test

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Brand Development

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • New Expert Information Product

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Understanding Attrition

  • Driving business growth

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Visitor Survey

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us