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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Satisfaction & Development

  • Luxury In-store Display

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Reader Satisfaction

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Visitor Survey

  • Plasterboard Packaging Research

  • Website Development

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Brand Development

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Strategic Brand Development

  • Understanding Attrition

  • Driving business growth

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Prototype Evaluation

  • Affinities Partner

  • Satisfaction Survey (Housing)

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us