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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Satisfaction & Development

  • Brand Development

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Understanding Attrition

  • Housing Scheme Test

  • Staff Surveys

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Website Development

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Driving business growth

  • Tourism Focus Groups

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us