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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Attrition

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Audience Development Plan

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Staff Surveys

  • New Expert Information Product

  • Housing Scheme Test

  • Prototype Evaluation

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • International Satisfaction & Development

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Affinities Partner

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Public Consultation - Waste

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Broker Relationship Survey

  • Driving business growth

  • Development of the Direct Offering

  • Website Development

  • Compliance Mystery Shopping

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Brand Development

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us