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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Understanding Attrition

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Staff Surveys

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Website Development

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Driving business growth

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Affinities Partner

  • Understanding Customer Pricing

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us