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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • New Expert Information Product

  • Luxury In-store Display

  • Loyalty Scheme

  • Audience Development Plan

  • Global Advertising Campaign

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Brand Development

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Development of the Direct Offering

  • Strategic Brand Development

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us