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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Housing Scheme Test

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Website Development

  • Visitor Survey

  • Staff Surveys

  • Driving business growth

  • Product Development using Ethnography

  • Brand Image Research

  • Luxury In-store Display

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us