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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Prototype Evaluation

  • Understanding Attrition

  • Staff Surveys

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Driving business growth

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Audience Development Plan

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Trade-off Pricing Research

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Website Development

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us