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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Broker Relationship Survey

  • Engaging adults back into education

  • Brand Development

  • Global Advertising Campaign

  • New Expert Information Product

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Website Development

  • Public Consultation - Waste

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Driving business growth

  • Affinities Partner

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us