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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Staff Surveys

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Affinities Partner

  • Audience Development Plan

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Brand Development

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Visitor Survey

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us