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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development

  • Strategic Brand Development

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Reader Satisfaction

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Affinities Partner

  • Staff Surveys

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Driving business growth

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Website Development

  • Tourism Focus Groups

  • Engaging adults back into education

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Product Development using Ethnography

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Visitor Survey

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Comms testing alongside NPD

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us