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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • Brand Image Research

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Housing Scheme Test

  • Brand Development

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Affinities Partner

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Website Development

  • Visitor Survey

  • Strategic Brand Development

  • Understanding Attrition

  • Benchmarking Mystery Shopping

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Driving business growth

  • Competitor Mystery Shopping

  • Prototype Evaluation

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Revitalising Existing Brand

  • New Expert Information Product

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us