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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Cathedral Visitor Survey

  • Audience Development Plan

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Staff Surveys

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Strategic Brand Development

  • Luxury In-store Display

  • Website Development

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Understanding Attrition

  • Visitor Survey

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • International Satisfaction & Development

  • New Expert Information Product

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Driving business growth

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us