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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Loyalty Scheme

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • New Expert Information Product

  • Prototype Evaluation

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Plasterboard Packaging Research

  • Staff Surveys

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding Attrition

  • Global Advertising Campaign

  • Development of the Direct Offering

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Brand Development

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Brand Image Research

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Comms testing alongside NPD

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us