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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Revitalising Existing Brand

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Staff Surveys

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Visitor Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Driving business growth

  • Website Development

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Brand Development

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Public Consultation - Waste

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us