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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • Website Development

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • International Satisfaction & Development

  • Audience Development Plan

  • Housing Scheme Test

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Comms testing alongside NPD

  • Affinities Partner

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Understanding Attrition

  • Brand Development

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • New Expert Information Product

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Communication: New and existing financial products

  • Brand Image Research

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us