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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Reader Satisfaction

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Website Development

  • Product Development using Ethnography

  • Brand Development

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Understanding Attrition

  • Global Advertising Campaign

  • Developing marketing materials for new products

  • Staff Surveys

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Communication: New and existing financial products

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Affinities Partner

  • Tourism Focus Groups

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us