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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development & Product Screening

  • Cathedral Visitor Survey

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Website Development

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Audience Development Plan

  • Sports Facility Survey

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • International Satisfaction & Development

  • Brand Development

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Prototype Evaluation

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Staff Surveys

  • Brand Image Research

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us