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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Reader Satisfaction

  • Global Advertising Campaign

  • Driving business growth

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Prototype Evaluation

  • New Expert Information Product

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Brand Development

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Understanding Attrition

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us