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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Audience Development Plan

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Website Development

  • Trade-off Pricing Research

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Strategic Brand Development

  • Global Advertising Campaign

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Visitor Survey

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Luxury In-store Display

  • Sports Facility Survey

  • International Satisfaction & Development

  • Loyalty Scheme

  • Understanding Attrition

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Brand Development

  • Affinities Partner

  • Understanding Customer Pricing

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us