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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Reader Satisfaction

  • Brand Image Research

  • International Satisfaction & Development

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • International Competitor Mystery Shopping

  • Staff Surveys

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Brand Development

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Attrition

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Strategic Brand Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Product Development using Ethnography

  • Audience Development Plan

  • Website Development

  • Driving business growth

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Loyalty Scheme

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us