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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Reader Satisfaction

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Luxury In-store Display

  • Engaging adults back into education

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Brand Image Research

  • Brand Development & Product Screening

  • Staff Surveys

  • Brand Development

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Development of the Direct Offering

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Tourism Focus Groups

  • Understanding Attrition

  • Affinities Partner

  • Website Development

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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