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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Website Development

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Broker Relationship Survey

  • Brand Development

  • Visitor Survey

  • Driving business growth

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Strategic Brand Development

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • New Expert Information Product

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Competitor Mystery Shopping

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Staff Surveys

  • Prototype Evaluation

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us