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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • New Expert Information Product

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Sports Facility Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Driving business growth

  • Audience Development Plan

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Staff Surveys

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Broker Relationship Survey

  • Website Development

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Brand Development

  • Engaging adults back into education

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Housing Scheme Test

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us