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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Audience Development Plan

  • Prototype Evaluation

  • Trade-off Pricing Research

  • Cathedral Visitor Survey

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • International Competitor Mystery Shopping

  • Driving business growth

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Staff Surveys

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Understanding Attrition

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Website Development

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Engaging adults back into education

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Visitor Survey

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us