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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Global Advertising Campaign

  • Visitor Survey

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Development of the Direct Offering

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • New Expert Information Product

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Website Development

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Brand Image Research

  • Engaging adults back into education

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us