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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Visitor Survey

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Brand Development

  • New Expert Information Product

  • Brand Development & Product Screening

  • Audience Development Plan

  • Website Development

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Driving business growth

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Engaging adults back into education

  • Housing Scheme Test

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us