Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Driving business growth

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Visitor Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Understanding Local Business Needs

  • Brand Development

  • Sports Facility Survey

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Engaging adults back into education

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Reader Satisfaction

  • New Expert Information Product

  • Audience Development Plan

  • International Satisfaction & Development

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Attrition

  • Public Consultation - Waste

  • Luxury In-store Display

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us