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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Plasterboard Packaging Research

  • Luxury In-store Display

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Sports Facility Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Brand Image Research

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Website Development

  • Understanding Customer Pricing

  • Brand Development

  • Engaging adults back into education

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Staff Surveys

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Affinities Partner

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • International Satisfaction & Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us