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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Image Research

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Sports Facility Survey

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Staff Surveys

  • Developing marketing materials for new products

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Tourism Focus Groups

  • Engaging adults back into education

  • Development of the Direct Offering

  • Website Development

  • Comms testing alongside NPD

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Brand Development

  • Affinities Partner

  • Product Development using Ethnography

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Strategic Brand Development

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us