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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Revitalising Existing Brand

  • Sports Facility Survey

  • Brand Image Research

  • Tourism Focus Groups

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Development of the Direct Offering

  • Luxury In-store Display

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Website Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Brand Development

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Reader Satisfaction

  • Understanding Attrition

  • Understanding Local Business Needs

  • Satisfaction Survey (Housing)

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us