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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Engaging adults back into education

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Prototype Evaluation

  • Comms testing alongside NPD

  • Driving business growth

  • Staff Surveys

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Understanding Attrition

  • Luxury In-store Display

  • Website Development

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Affinities Partner

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us