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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Product Development using Ethnography

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Website Development

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

  • International Satisfaction & Development

  • Brand Image Research

  • New Expert Information Product

  • Cathedral Visitor Survey

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Understanding Attrition

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Loyalty Scheme

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Staff Surveys

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Strategic Brand Development

  • Prototype Evaluation

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us