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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Website Development

  • Revitalising Existing Brand

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Sports Facility Survey

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Developing marketing materials for new products

  • Driving business growth

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Brand Development

  • Compliance Mystery Shopping

  • Brand Image Research

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Communication: New and existing financial products

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Visitor Survey

  • Development of the Direct Offering

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us