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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Driving business growth

  • Sports Facility Survey

  • Engaging adults back into education

  • Website Development

  • New Expert Information Product

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Product Development using Ethnography

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Strategic Brand Development

  • Housing Scheme Test

  • Audience Development Plan

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us