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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Brand Image Research

  • Public Consultation - Waste

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Brand Development

  • Affinities Partner

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Website Development

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Tourism Focus Groups

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Global Advertising Campaign

  • International Satisfaction & Development

  • New Expert Information Product

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us