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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Affinities Partner

  • Communication: New and existing financial products

  • Driving business growth

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Strategic Brand Development

  • Housing Scheme Test

  • Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Understanding Attrition

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • New Expert Information Product

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Sports Facility Survey

  • Website Development

  • Prototype Evaluation

  • Audience Development Plan

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us