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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Reader Satisfaction

  • Affinities Partner

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Brand Development

  • Engaging adults back into education

  • Housing Scheme Test

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Website Development

  • Audience Development Plan

  • Trade-off Pricing Research

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Loyalty Scheme

  • Global Advertising Campaign

  • Driving business growth

  • Brand Image Research

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Developing marketing materials for new products

  • Luxury In-store Display

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us