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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Housing Scheme Test

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Luxury In-store Display

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Broker Relationship Survey

  • Brand Development

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Website Development

  • Trade-off Pricing Research

  • Staff Surveys

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Loyalty Scheme

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Visitor Survey

  • Engaging adults back into education

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Brand Image Research

  • Cathedral Visitor Survey

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Brand Development & Product Screening

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us