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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Loyalty Scheme

  • Luxury In-store Display

  • Affinities Partner

  • Broker Relationship Survey

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Reader Satisfaction

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Driving business growth

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Strategic Brand Development

  • Website Development

  • Brand Development

  • Tourism Focus Groups

  • Audience Development Plan

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Brand Image Research

  • Developing marketing materials for new products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us