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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Audience Development Plan

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Brand Development

  • Brand Image Research

  • Housing Scheme Test

  • Sports Facility Survey

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Help Desk Mystery Shopping

  • Website Development

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Visitor Survey

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Loyalty Scheme

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Trade-off Pricing Research

  • Driving business growth

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us