Skip navigation


Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Attrition

  • Broker Relationship Survey

  • Cathedral Visitor Survey

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • New Expert Information Product

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Prototype Evaluation

  • Brand Development

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Staff Surveys

  • Product Development using Ethnography

  • Affinities Partner

  • Competitor Mystery Shopping

  • Visitor Survey

  • Luxury In-store Display

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Website Development

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Driving business growth

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us