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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Affinities Partner

  • Brand Image Research

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Website Development

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Mixed Media Advertising Analysis

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Luxury In-store Display

  • Public Consultation - Council Tax

  • Visitor Survey

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Staff Surveys

  • Understanding Attrition

  • Brand Development

  • International Satisfaction & Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Driving business growth

  • Prototype Evaluation

  • Tourism Focus Groups

  • Audience Development Plan

  • Broker Relationship Survey

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us