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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Public Consultation - Council Tax

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Sports Facility Survey

  • Audience Development Plan

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Staff Surveys

  • Reader Satisfaction

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Brand Development

  • Developing marketing materials for new products

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Satisfaction Survey (Housing)

  • Website Development

  • Luxury In-store Display

  • Broker Relationship Survey

  • Affinities Partner

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Visitor Survey

  • Engaging adults back into education

  • Loyalty Scheme

  • Driving business growth

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us