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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Loyalty Scheme

  • Marketing consultancy for direct insurance

  • Public Consultation - Council Tax

  • Visitor Survey

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Engaging adults back into education

  • Brand Image Research

  • New Expert Information Product

  • Sports Facility Survey

  • Developing marketing materials for new products

  • Affinities Partner

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Global Advertising Campaign

  • Driving business growth

  • Brand Development

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Staff Surveys

  • Website Development

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Strategic Brand Development

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us