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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • International Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Website Development

  • Visitor Survey

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Driving business growth

  • Staff Surveys

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Brand Image Research

  • Mixed Media Advertising Analysis

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Audience Development Plan

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us