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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Visitor Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Staff Surveys

  • International Satisfaction & Development

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Development

  • Understanding Local Business Needs

  • Affinities Partner

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Housing Scheme Test

  • Website Development

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us