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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Understanding Attrition

  • Brand Image Research

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • International Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Brand Development

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Staff Surveys

  • Global Advertising Campaign

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Revitalising Existing Brand

  • Service Delivery Mystery Shopping

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Website Development

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Audience Development Plan

  • New Expert Information Product

  • Communication: New and existing financial products

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Prototype Evaluation

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us