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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Driving business growth

  • Brand Image Research

  • Prototype Evaluation

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Affinities Partner

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Visitor Survey

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Understanding the Sales Journey Experience from both sides

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Benchmarking Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Developing marketing materials for new products

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • New Expert Information Product

  • Engaging adults back into education

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Brand Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Luxury In-store Display

  • Sports Facility Survey

  • Website Development

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us