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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Public Consultation - Waste

  • Understanding Attrition

  • Broker Relationship Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Website Development

  • Affinities Partner

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Staff Surveys

  • Understanding the Sales Journey Experience from both sides

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • New Expert Information Product

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Brand Development

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • Understanding the use of Temporary Labour

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Development of the Direct Offering

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Sports Facility Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us