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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Understanding Attrition

  • Sports Facility Survey

  • Driving business growth

  • Staff Surveys

  • Brand Development

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Luxury In-store Display

  • Brand Image Research

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Public Consultation - Waste

  • Website Development

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Housing Scheme Test

  • Understanding the use of Temporary Labour

  • Audience Development Plan

  • Visitor Survey

  • Affinities Partner

  • Understanding the Sales Journey Experience from both sides

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Reader Satisfaction

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us