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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • International Competitor Mystery Shopping

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Audience Development Plan

  • Understanding Attrition

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • New Expert Information Product

  • Development of the Direct Offering

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Brand Development

  • Sports Facility Survey

  • Affinities Partner

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Product Development using Ethnography

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Brand Image Research

  • Strategic Brand Development

  • Visitor Survey

  • Plasterboard Packaging Research

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us