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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Service Delivery Mystery Shopping

  • Help Desk Mystery Shopping

  • Website Development

  • Luxury In-store Display

  • Public Consultation - Waste

  • Brand Image Research

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Sports Facility Survey

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Loyalty Scheme

  • Driving business growth

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Brand Development

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Staff Surveys

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Product Development using Ethnography

  • Reader Satisfaction

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Compliance Mystery Shopping

  • Visitor Survey

  • Engaging adults back into education

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Audience Development Plan

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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