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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • New Expert Information Product

  • Understanding Customer Pricing

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • Public Consultation - Waste

  • Affinities Partner

  • Product Development using Ethnography

  • Understanding Attrition

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Tourism Focus Groups

  • Benchmarking Mystery Shopping

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Loyalty Scheme

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Audience Development Plan

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Brand Development

  • Luxury In-store Display

  • International Satisfaction & Development

  • Brand Image Research

  • Prototype Evaluation

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Website Development

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us