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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Brand Development

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Audience Development Plan

  • New Expert Information Product

  • International Satisfaction & Development

  • Representative panel building

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Visitor Survey

  • Engaging adults back into education

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Website Development

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Understanding Customer Pricing

  • Product Development using Ethnography

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us