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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Staff Surveys

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Prototype Evaluation

  • Brand Image Research

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Strategic Brand Development

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • New Expert Information Product

  • Public Consultation - Waste

  • Website Development

  • Understanding Customer Pricing

  • Driving business growth

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Affinities Partner

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Public Consultation - Council Tax

  • Brand Development

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • International Satisfaction & Development

  • Luxury In-store Display

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Marketing consultancy for direct insurance

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us