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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Strategic Brand Development

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Visitor Survey

  • Product Development using Ethnography

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Website Development

  • Public Consultation - Waste

  • Housing Scheme Test

  • Affinities Partner

  • Revitalising Existing Brand

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Driving business growth

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Cathedral Visitor Survey

  • Understanding Attrition

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us