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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Driving business growth

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Staff Surveys

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Website Development

  • Marketing consultancy for direct insurance

  • Global Advertising Campaign

  • Brand Image Research

  • Understanding Attrition

  • Visitor Survey

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • New Expert Information Product

  • Product Development using Ethnography

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Public Consultation - Waste

  • Brand Development

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Understanding Customer Pricing

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us