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Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Reader Satisfaction

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Understanding Attrition

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Visitor Survey

  • Luxury In-store Display

  • Comms testing alongside NPD

  • Brand Image Research

  • Brand Development

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Staff Surveys

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Driving business growth

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us