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Consumer

Hear the voice of your customers.

The right mix to give voice to your consumers

We see our job as enabling you to hear what your customers say, to provide the insight about what they feel and to provide the guidance about what to do in response.

We identify the right mix of techniques and then have the skills to carry out the research implementing them. Whether the techniques are conventional qualitative or quantitative, behavioural modelling, ethnography, online qual or quant, mystery shopping, co-creation, social analytics or new takes and creative combinations we put together when necessary, we'll work with you to design the right methodology to suit your marketing goals, your budget and timing needs.

Case Studies

  • Global Advertising Campaign

  • Understanding Customer Pricing

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Loyalty Scheme

  • Tourism Focus Groups

  • Staff Surveys

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Prototype Evaluation

  • Revitalising Existing Brand

  • Driving business growth

  • Trade-off Pricing Research

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • Comms testing alongside NPD

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Communication: New and existing financial products

  • New Expert Information Product

  • Financial Brand Satisfaction Tracking

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Brand Development

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Housing Scheme Test

  • Website Development

  • Product Development using Ethnography

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us