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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Product Development using Ethnography

  • Website Development

  • Comms testing alongside NPD

  • Audience Development Plan

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Staff Surveys

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Tourism Focus Groups

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Representative panel building

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Luxury In-store Display

  • Global Advertising Campaign

  • Housing Scheme Test

  • Engaging adults back into education

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Driving business growth

  • Developing marketing materials for new products

  • Visitor Survey

  • Development of the Direct Offering

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Benchmarking Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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