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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Loyalty Scheme

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Audience Development Plan

  • Housing Scheme Test

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • New Expert Information Product

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Understanding Attrition

  • Development of the Direct Offering

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Sports Facility Survey

  • Tourism Focus Groups

  • International Satisfaction & Development

  • Engaging adults back into education

  • Public Consultation - Waste

  • Affinities Partner

  • Communication: New and existing financial products

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Comms testing alongside NPD

  • Visitor Survey

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Prototype Evaluation

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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