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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Representative panel building

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Brand Image Research

  • Global Advertising Campaign

  • Trade-off Pricing Research

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Driving business growth

  • Brand Development

  • International Satisfaction & Development

  • Luxury In-store Display

  • Staff Surveys

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • International Competitor Mystery Shopping

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Engaging adults back into education

  • Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Visitor Survey

  • Public Consultation - Waste

  • Affinities Partner

  • Understanding Local Business Needs

  • Website Development

  • New Expert Information Product

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Development of the Direct Offering

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


+44 (0) 1242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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