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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Loyalty Scheme

  • Affinities Partner

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Engaging adults back into education

  • Global Advertising Campaign

  • Multi-national Usage & Attitude Survey

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • New Expert Information Product

  • Understanding Attrition

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Sentencers' Satisfaction Survey

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Reader Satisfaction

  • Staff Surveys

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Revitalising Existing Brand

  • Driving business growth

  • Housing Scheme Test

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Brand Development

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Website Development

  • Representative panel building

  • Audience Development Plan

  • Comms testing alongside NPD

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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