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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Public Consultation - Waste

  • Audience Development Plan

  • Sports Facility Survey

  • Development of the Direct Offering

  • New Expert Information Product

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Understanding Customer Pricing

  • Developing marketing materials for new products

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Comms testing alongside NPD

  • Driving business growth

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Prototype Evaluation

  • Affinities Partner

  • Reader Satisfaction

  • Broker Relationship Survey

  • Website Development

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Brand Development

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Staff Surveys

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Understanding Attrition

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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