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"The most beautiful electric car in the world"

PhoenixMRC is delighted to be providing marketing services for this project; a car built by the E-type enthusiasts at Ed Watson & Co for E-type enthusiasts.

Motor Power Max: 240kw

Motor Torque Max: 900Nm

0-60 <6 seconds

Range:200 miles

Charger: 7kw AC with CCS fast charge

Classic car enthusiasts are understandably wary of recent moves to electrify classic cars. However, we identified that among those many people who aspire to E-type ownership, a significant number would appreciate the greater reliability and environmentally friendly aspects of an E-type powered by electricity, but only if:-

  • the beauty, styling and authenticity of the E-type are all preserved
  • no structural changes are made
  • it utilizes all original E-type components with the exception of the petrol engine, gearbox and fuel system
  • it drives like an E-type should
  • it has decent range
  • and most importantly, the conversion is fully reversible

From this, the EV-type project was born and the first car converted to be, not an "electric E-type" as others have attempted, but more an "E-type with electric power".

Motoring journalists who've driven the car say this about the EV-type:

"Above all, and importantly, the car feels like an E-type to drive, and the personality of the E and its handling qualities have been maintained......from a driving perspective you would be hard pushed to find any significant differences between the EV-type and an XK engine Series 1" Steve Rendle, 'The e-type' April 2023.


"There's no denying the sound and responsiveness of the XK engine play a major role in the E-type experience, but so do the car's iconic looks, excellent handling and first-rate performance and none of these have been altered. In my view, this is still an E-type but one ready for whatever the future holds" Paul Walton, 'Jaguar World' December 2021.

"The fact that the EV conversion is fully reversible, and a full 12-month warranty is provided is likely to make it an appealing prospect for E-type a time when many current mainstream car manufacturers are producing models which, in some cases, are arguably aesthetically is refreshing to see the EV concept approached from a 'classic' angle" Steve Rendle, 'The e-type' April 2023.

The EV-type feels and looks like an E-type, and with upgraded brakes, steering and suspension working in tune with the electric drivetrains effortless torque and power, it also performs like an E-type should.

Production is now underway at Ed Watson & Co whilst the team at PhoenixMRC continues to provide marketing services, applying our insights and expertise to enable the project to achieve its full potential.

Want to find out more?

Contact us   or find out more by following EV-type on social media