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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Driving business growth

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Strategic Brand Development

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Brand Development

  • Affinities Partner

  • Audience Development Plan

  • Broker Relationship Survey

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Website Development

  • International Satisfaction & Development

  • Public Consultation - Waste

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Staff Surveys

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Visitor Survey

  • Housing Scheme Test

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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