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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Audience Development Plan

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Driving business growth

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Website Development

  • Understanding Attrition

  • Revitalising Existing Brand

  • Engaging adults back into education

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Sports Facility Survey

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Staff Surveys

  • Tourism Focus Groups

  • New Expert Information Product

  • Luxury In-store Display

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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