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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Audience Development Plan

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Loyalty Scheme

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Engaging adults back into education

  • Brand Development

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Product Development using Ethnography

  • Affinities Partner

  • Tourism Focus Groups

  • Website Development

  • Communication: New and existing financial products

  • New Expert Information Product

  • Understanding Attrition

  • Brand Development & Product Screening

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Public Consultation - Council Tax

  • Driving business growth

  • International Satisfaction & Development

  • Visitor Survey

  • Public Consultation - Waste

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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