Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Brand Development

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Affinities Partner

  • Comms testing alongside NPD

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Public Consultation - Waste

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Visitor Survey

  • International Satisfaction & Development

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Website Development

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Staff Surveys

  • Understanding Local Business Needs

  • Brand Image Research

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Broker Relationship Survey

  • Housing Scheme Test

  • Audience Development Plan

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us