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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Brand Development

  • Understanding the use of Temporary Labour

  • Comms testing alongside NPD

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Brand Image Research

  • Driving business growth

  • Multi-national Usage & Attitude Survey

  • Website Development

  • New Expert Information Product

  • Understanding Local Business Needs

  • Housing Scheme Test

  • Engaging adults back into education

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Brand Development & Product Screening

  • Audience Development Plan

  • Loyalty Scheme

  • Tourism Focus Groups

  • Luxury In-store Display

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Development of the Direct Offering

  • Prototype Evaluation

  • Sports Facility Survey

  • Staff Surveys

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Strategic Brand Development

  • Understanding the Sales Journey Experience from both sides

  • Help Desk Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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