Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Driving business growth

  • Broker Relationship Survey

  • Strategic Brand Development

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Global Advertising Campaign

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Luxury In-store Display

  • Affinities Partner

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Prototype Evaluation

  • Understanding Customer Pricing

  • Audience Development Plan

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Staff Surveys

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Reader Satisfaction

  • Understanding Attrition

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Brand Development

  • Compliance Mystery Shopping

  • Website Development

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us