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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Website Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Driving business growth

  • New Expert Information Product

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Staff Surveys

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Sports Facility Survey

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Brand Development & Product Screening

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Communication: New and existing financial products

  • Audience Development Plan

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Service Delivery Mystery Shopping

  • Brand Development

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Reader Satisfaction

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Affinities Partner

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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