Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Loyalty Scheme

  • Engaging adults back into education

  • Website Development

  • Product Development using Ethnography

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Revitalising Existing Brand

  • Audience Development Plan

  • Understanding Local Business Needs

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • International Satisfaction & Development

  • Satisfaction Survey (Housing)

  • New Expert Information Product

  • Prototype Evaluation

  • Development of the Direct Offering

  • Luxury In-store Display

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Adult Home Care Tracking Product Development

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Driving business growth

  • Tourism Focus Groups

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Visitor Survey

  • Affinities Partner

  • Staff Surveys

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Brand Development

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us