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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Communication: New and existing financial products

  • Staff Surveys

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Visitor Survey

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Website Development

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Global Advertising Campaign

  • Understanding Attrition

  • Prototype Evaluation

  • Benchmarking Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Audience Development Plan

  • Brand Development

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Tourism Focus Groups

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Brand Image Research

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Luxury In-store Display

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Engaging adults back into education

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Adult Home Care Tracking Product Development

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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