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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Understanding Customer Pricing

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • International Competitor Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Visitor Survey

  • Cathedral Visitor Survey

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • Trade-off Pricing Research

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • International Satisfaction & Development

  • Strategic Brand Development

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Brand Image Research

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Public Consultation - Waste

  • Engaging adults back into education

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Housing Scheme Test

  • Prototype Evaluation

  • Loyalty Scheme

  • Financial Brand Satisfaction Tracking

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Tourism Focus Groups

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us