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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Engaging adults back into education

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Global Advertising Campaign

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Driving business growth

  • Staff Surveys

  • Understanding Local Business Needs

  • Broker Relationship Survey

  • Audience Development Plan

  • Development of the Direct Offering

  • Brand Development

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • Understanding Attrition

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Reader Satisfaction

  • New Expert Information Product

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Affinities Partner

  • Website Development

  • Comms testing alongside NPD

  • Public Consultation - Waste

  • Luxury In-store Display

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Loyalty Scheme

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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