Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Global Advertising Campaign

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Staff Surveys

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Brand Image Research

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • New Expert Information Product

  • Housing Scheme Test

  • Strategic Brand Development

  • Public Consultation - Waste

  • Loyalty Scheme

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Audience Development Plan

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Visitor Survey

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Driving business growth

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Brand Development

  • Sports Facility Survey

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us