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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Mixed Media Advertising Analysis

  • Brand Development & Product Screening

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Cathedral Visitor Survey

  • Engaging adults back into education

  • International Satisfaction & Development

  • Loyalty Scheme

  • Audience Development Plan

  • Global Advertising Campaign

  • Website Development

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Prototype Evaluation

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Competitor Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Housing Scheme Test

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Broker Relationship Survey

  • Product Development using Ethnography

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Understanding Attrition

  • Public Consultation - Council Tax

  • Brand Development

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Staff Surveys

  • Visitor Survey

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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