Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Loyalty Scheme

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Sentencers' Satisfaction Survey

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • International Satisfaction & Development

  • New Expert Information Product

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Audience Development Plan

  • Brand Image Research

  • Cathedral Visitor Survey

  • Brand Development

  • Staff Surveys

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Website Development

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Luxury In-store Display

  • Plasterboard Packaging Research

  • Affinities Partner

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us