Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Brand Image Research

  • Cathedral Visitor Survey

  • Understanding the use of Temporary Labour

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Driving business growth

  • Development of the Direct Offering

  • Financial Brand Satisfaction Tracking

  • Understanding Attrition

  • Developing marketing materials for new products

  • Audience Development Plan

  • Luxury In-store Display

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Staff Surveys

  • Help Desk Mystery Shopping

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • New Expert Information Product

  • Multi-national Usage & Attitude Survey

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Visitor Survey

  • Understanding Local Business Needs

  • Website Development

  • Brand Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us