Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Staff Surveys

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Understanding Attrition

  • Revitalising Existing Brand

  • Driving business growth

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Developing marketing materials for new products

  • Brand Image Research

  • Public Consultation - Waste

  • Visitor Survey

  • Brand Development

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Product Development using Ethnography

  • Sports Facility Survey

  • Website Development

  • International Satisfaction & Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Broker Relationship Survey

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us