Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Strategic Brand Development

  • Loyalty Scheme

  • Tourism Focus Groups

  • Public Consultation - Council Tax

  • Brand Development

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Broker Relationship Survey

  • Brand Image Research

  • International Satisfaction & Development

  • New Expert Information Product

  • Engaging adults back into education

  • Sports Facility Survey

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Plasterboard Packaging Research

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Understanding Local Business Needs

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Luxury In-store Display

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Driving business growth

  • Website Development

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us