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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Plasterboard Packaging Research

  • Trade-off Pricing Research

  • Compliance Mystery Shopping

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Broker Relationship Survey

  • New Expert Information Product

  • Brand Development & Product Screening

  • Loyalty Scheme

  • International Satisfaction & Development

  • Driving business growth

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • International Competitor Mystery Shopping

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Global Advertising Campaign

  • Prototype Evaluation

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Understanding Local Business Needs

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Sentencers' Satisfaction Survey

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Adult Home Care Tracking Product Development

  • Understanding Customer Pricing

  • Website Development

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Brand Development

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Satisfaction Survey (Housing)

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Understanding Attrition

  • Reader Satisfaction

  • Staff Surveys

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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