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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Satisfaction Survey (Housing)

  • Plasterboard Packaging Research

  • Understanding Local Business Needs

  • Website Development

  • International Satisfaction & Development

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Brand Image Research

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Brand Development

  • Adult Home Care Tracking Product Development

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Development of the Direct Offering

  • Broker Relationship Survey

  • Public Consultation - Council Tax

  • Affinities Partner

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Sports Facility Survey

  • Driving business growth

  • Audience Development Plan

  • Developing marketing materials for new products

  • Revitalising Existing Brand

  • Mixed Media Advertising Analysis

  • Engaging adults back into education

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Housing Scheme Test

  • Loyalty Scheme

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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