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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Audience Development Plan

  • Engaging adults back into education

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Brand Image Research

  • Driving business growth

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Luxury In-store Display

  • Prototype Evaluation

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • New Expert Information Product

  • Understanding Customer Pricing

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Loyalty Scheme

  • Tourism Focus Groups

  • Trade-off Pricing Research

  • Affinities Partner

  • Developing marketing materials for new products

  • Staff Surveys

  • Communication: New and existing financial products

  • Revitalising Existing Brand

  • Housing Scheme Test

  • Visitor Survey

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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