Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • New Expert Information Product

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Affinities Partner

  • Engaging adults back into education

  • Benchmarking Mystery Shopping

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Understanding Customer Pricing

  • Trade-off Pricing Research

  • Visitor Survey

  • Global Advertising Campaign

  • Brand Development

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Tourism Focus Groups

  • Brand Image Research

  • Developing marketing materials for new products

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Staff Surveys

  • Public Consultation - Waste

  • Audience Development Plan

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Luxury In-store Display

  • Loyalty Scheme

  • Website Development

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Housing Scheme Test

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Broker Relationship Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us