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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Engaging adults back into education

  • Strategic Brand Development

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Broker Relationship Survey

  • New Expert Information Product

  • Visitor Survey

  • Communication: New and existing financial products

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Luxury In-store Display

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Website Development

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Public Consultation - Council Tax

  • Product Development using Ethnography

  • Revitalising Existing Brand

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Staff Surveys

  • Development of the Direct Offering

  • Reader Satisfaction

  • Brand Image Research

  • Audience Development Plan

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Understanding Attrition

  • International Satisfaction & Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Affinities Partner

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

  • Plasterboard Packaging Research

  • Financial Brand Satisfaction Tracking

  • International Competitor Mystery Shopping

  • Brand Development

  • Sports Facility Survey

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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