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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Audience Development Plan

  • Public Consultation - Waste

  • New Expert Information Product

  • Global Advertising Campaign

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Communication: New and existing financial products

  • Understanding Attrition

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • Staff Surveys

  • Financial Brand Satisfaction Tracking

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • Brand Development

  • Compliance Mystery Shopping

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Loyalty Scheme

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Website Development

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

  • Broker Relationship Survey

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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