Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Visitor Survey

  • Driving business growth

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Understanding Attrition

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Plasterboard Packaging Research

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Tourism Focus Groups

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • International Satisfaction & Development

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Development of the Direct Offering

  • Prototype Evaluation

  • Product Development using Ethnography

  • Brand Development

  • Global Advertising Campaign

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Brand Image Research

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Website Development

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us