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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Driving business growth

  • Communication: New and existing financial products

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Prototype Evaluation

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Marketing consultancy for direct insurance

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Staff Surveys

  • Revitalising Existing Brand

  • Brand Image Research

  • New Expert Information Product

  • International Satisfaction & Development

  • Luxury In-store Display

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Visitor Survey

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Audience Development Plan

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Brand Development

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Affinities Partner

  • Website Development

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us