Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Benchmarking Mystery Shopping

  • Loyalty Scheme

  • Sentencers' Satisfaction Survey

  • Broker Relationship Survey

  • Tourism Focus Groups

  • Website Development

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Visitor Survey

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Product Development using Ethnography

  • Understanding Customer Pricing

  • Staff Surveys

  • Global Advertising Campaign

  • Brand Development

  • Housing Scheme Test

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Affinities Partner

  • New Expert Information Product

  • Competitor Mystery Shopping

  • Luxury In-store Display

  • Public Consultation - Waste

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Sports Facility Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us