Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Audience Development Plan

  • Website Development

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Competitor Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Prototype Evaluation

  • Driving business growth

  • Strategic Brand Development

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Plasterboard Packaging Research

  • Broker Relationship Survey

  • Housing Scheme Test

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

  • Sports Facility Survey

  • Brand Image Research

  • Communication: New and existing financial products

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Luxury In-store Display

  • Global Advertising Campaign

  • Visitor Survey

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Development of the Direct Offering

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Affinities Partner

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us