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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Website Development

  • Affinities Partner

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Communication: New and existing financial products

  • New Expert Information Product

  • Engaging adults back into education

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • International Satisfaction & Development

  • Strategic Brand Development

  • Understanding Attrition

  • Brand Development

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Visitor Survey

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Public Consultation - Waste

  • Housing Scheme Test

  • Staff Surveys

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Global Advertising Campaign

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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