Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Broker Relationship Survey

  • Developing marketing materials for new products

  • Brand Image Research

  • New Expert Information Product

  • Prototype Evaluation

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Sports Facility Survey

  • Understanding Customer Pricing

  • Tourism Focus Groups

  • Cathedral Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Reader Satisfaction

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Marketing consultancy for direct insurance

  • Brand Development

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • International Satisfaction & Development

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Staff Surveys

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Mixed Media Advertising Analysis

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding the use of Temporary Labour

  • Loyalty Scheme

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Understanding Attrition

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Website Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Affinities Partner

  • Housing Scheme Test

  • Visitor Survey

  • Comms testing alongside NPD

  • Brand Development & Product Screening

  • Driving business growth

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us