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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Driving business growth

  • Understanding Local Business Needs

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Website Development

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Product Development using Ethnography

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Understanding the Sales Journey Experience from both sides

  • Affinities Partner

  • Loyalty Scheme

  • Luxury In-store Display

  • Prototype Evaluation

  • Financial Brand Satisfaction Tracking

  • Brand Development

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Brand Development & Product Screening

  • Reader Satisfaction

  • Understanding Attrition

  • Staff Surveys

  • Revitalising Existing Brand

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Global Advertising Campaign

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • New Expert Information Product

  • Sports Facility Survey

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Housing Scheme Test

  • Adult Home Care Tracking Product Development

  • Marketing consultancy for direct insurance

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • International Competitor Mystery Shopping

  • International Satisfaction & Development

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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