Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Website Development

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Prototype Evaluation

  • Brand Development & Product Screening

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Understanding Attrition

  • New Expert Information Product

  • Sports Facility Survey

  • Brand Image Research

  • Strategic Brand Development

  • Product Development using Ethnography

  • Service Delivery Mystery Shopping

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Developing marketing materials for new products

  • Compliance Mystery Shopping

  • Public Consultation - Waste

  • Trade-off Pricing Research

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Development of the Direct Offering

  • Tourism Focus Groups

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Brand Development

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Broker Relationship Survey

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Loyalty Scheme

  • Audience Development Plan

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Driving business growth

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us