Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Adult Home Care Tracking Product Development

  • Revitalising Existing Brand

  • Understanding the Sales Journey Experience from both sides

  • Global Advertising Campaign

  • Staff Surveys

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • Strategic Brand Development

  • Brand Development & Product Screening

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Brand Development

  • Service Delivery Mystery Shopping

  • Reader Satisfaction

  • Understanding Local Business Needs

  • Public Consultation - Council Tax

  • Development of the Direct Offering

  • Communication: New and existing financial products

  • Housing Scheme Test

  • Visitor Survey

  • New Expert Information Product

  • Comms testing alongside NPD

  • Loyalty Scheme

  • International Satisfaction & Development

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Multi-national Usage & Attitude Survey

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Engaging adults back into education

  • Public Consultation - Waste

  • Brand Image Research

  • Trade-off Pricing Research

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Website Development

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Affinities Partner

  • Driving business growth

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us