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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Staff Surveys

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Brand Development

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • New Expert Information Product

  • Developing marketing materials for new products

  • Visitor Survey

  • Strategic Brand Development

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Adult Home Care Tracking Product Development

  • Benchmarking Mystery Shopping

  • Public Consultation - Council Tax

  • Driving business growth

  • Global Advertising Campaign

  • Sports Facility Survey

  • Understanding Attrition

  • Product Development using Ethnography

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • Website Development

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Broker Relationship Survey

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us