Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • International Satisfaction & Development

  • Understanding Attrition

  • Global Advertising Campaign

  • New Expert Information Product

  • Driving business growth

  • Development of the Direct Offering

  • Affinities Partner

  • Visitor Survey

  • Help Desk Mystery Shopping

  • Strategic Brand Development

  • Sports Facility Survey

  • Brand Development

  • Service Delivery Mystery Shopping

  • Mixed Media Advertising Analysis

  • Luxury In-store Display

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Understanding Local Business Needs

  • Comms testing alongside NPD

  • Understanding Customer Pricing

  • Brand Image Research

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Tourism Focus Groups

  • Marketing consultancy for direct insurance

  • Understanding the use of Temporary Labour

  • Website Development

  • Loyalty Scheme

  • Housing Scheme Test

  • Benchmarking Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Sentencers' Satisfaction Survey

  • Public Consultation - Waste

  • Audience Development Plan

  • Plasterboard Packaging Research

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us