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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Plasterboard Packaging Research

  • Public Consultation - Waste

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Trade-off Pricing Research

  • Satisfaction Survey (Housing)

  • Public Consultation - Council Tax

  • Brand Development

  • Engaging adults back into education

  • Housing Scheme Test

  • Website Development

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Brand Image Research

  • Reader Satisfaction

  • Driving business growth

  • Tourism Focus Groups

  • Service Delivery Mystery Shopping

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Audience Development Plan

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • International Competitor Mystery Shopping

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Understanding Local Business Needs

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Product Development using Ethnography

  • Developing marketing materials for new products

  • Staff Surveys

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Luxury In-store Display

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Loyalty Scheme

  • Understanding Attrition

  • New Expert Information Product

  • Prototype Evaluation

  • Communication: New and existing financial products

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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