Skip navigation

Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Audience Development Plan

  • Tourism Focus Groups

  • Luxury In-store Display

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Driving business growth

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • Broker Relationship Survey

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Reader Satisfaction

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Website Development

  • Visitor Survey

  • Development of the Direct Offering

  • Engaging adults back into education

  • Brand Image Research

  • Strategic Brand Development

  • Brand Development

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Service Delivery Mystery Shopping

  • Global Advertising Campaign

  • Staff Surveys

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Plasterboard Packaging Research

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Comms testing alongside NPD

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us