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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Housing Scheme Test

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Understanding Local Business Needs

  • Global Advertising Campaign

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Website Development

  • Trade-off Pricing Research

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • Staff Surveys

  • Comms testing alongside NPD

  • Driving business growth

  • Luxury In-store Display

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Audience Development Plan

  • Brand Development & Product Screening

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Communication: New and existing financial products

  • Strategic Brand Development

  • Mixed Media Advertising Analysis

  • International Satisfaction & Development

  • Reader Satisfaction

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Sports Facility Survey

  • Financial Brand Satisfaction Tracking

  • Brand Image Research

  • Developing marketing materials for new products

  • Marketing consultancy for direct insurance

  • Revitalising Existing Brand

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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