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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Brand Development & Product Screening

  • Sports Facility Survey

  • Audience Development Plan

  • Housing Scheme Test

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Brand Development

  • Staff Surveys

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Website Development

  • Adult Home Care Tracking Product Development

  • Development of the Direct Offering

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • New Expert Information Product

  • Global Advertising Campaign

  • Driving business growth

  • Understanding Customer Pricing

  • Strategic Brand Development

  • Luxury In-store Display

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • Trade-off Pricing Research

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

Contact Phoenix MRC

Telephone

01242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us