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Brand Development

Understand how your customers really feel about your brand now, how you can best position it and how you can improve perceptions of it.

Brand that's more than skin deep

Brand image can't be something you slap over the top like an overcoat when you go out. It has to be lived and expressed throughout the organisation. It's in the way you work and the way you relate to customers and staff.

We help you find the right paths for your brand, defining a brand identity that fits with your corporate ethos, your products and services. We'll help you define your target market and how to reach them.

Brand positioning, brand tracking and brand health optimisation lay the groundwork for understanding how customers relate with your category and your brand. Then we identify ways to make real changes. We'll help you uncover the aspects that resonate most with your customers and use this knowledge to shape and focus your branding strategy.

The right tools to enhance your brand

We have the tools and experience to help shape and focus your branding strategy. We show how your brand is viewed compared to competitors so you can compete more successfully and drive strategic development throughout your organisation.

We offer  qualitative, quantitative and consultative techniques which incorporate brand mapping, understanding customer needs, brand health optimisation, establishing key brand attributes, competitor identification, customer satisfaction, effort and journey mapping, opportunity development , problem detection and brand tracking measures. These can include online bulletin boards, focus groups and depth interviews, ethnography, co-creation, emerging technologies, online quantitative, telephone or face-to-face interviews.

See also product development

Case Studies

  • Developing marketing materials for new products

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Development of the Direct Offering

  • Luxury In-store Display

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Marketing consultancy for direct insurance

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Comms testing alongside NPD

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Staff Surveys

  • International Satisfaction & Development

  • Mixed Media Advertising Analysis

  • Revitalising Existing Brand

  • Website Development

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Tourism Focus Groups

  • Driving business growth

  • Strategic Brand Development

  • Understanding Attrition

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • Affinities Partner

  • Brand Development & Product Screening

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Visitor Survey

  • Brand Image Research

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Public Consultation - Waste

  • Prototype Evaluation

  • Loyalty Scheme

  • Help Desk Mystery Shopping

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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