News
What's new at Phoenix.
Synthetic Data use in Market Research – Are we there yet?
Posted 1st April 2025 | Category: MarketResearch
Synthetic data is the grown ups version of what researchers call mock data. It’s grown up because it’s no longer simply numbers that fit within set parameters. It can mimic the responses given by a particular profile, set of demographics or behavioural traits so it resembles real data and not just random numbers. So it’s got a bit clever, but is it clever enough?
Want to be kept up to date ?
Join our mailing list - we promise not to bombard you!
