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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Brand Image Research

  • Staff Surveys

  • Global Advertising Campaign

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Representative panel building

  • Help Desk Mystery Shopping

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • International Satisfaction & Development

  • Luxury In-store Display

  • Understanding Attrition

  • Engaging adults back into education

  • Plasterboard Packaging Research

  • Communication: New and existing financial products

  • Satisfaction Survey (Housing)

  • Visitor Survey

  • Driving business growth

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • New Expert Information Product

  • Understanding Customer Pricing

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • Public Consultation - Waste

  • Sports Facility Survey

  • Sentencers' Satisfaction Survey

  • Adult Home Care Tracking Product Development

  • Affinities Partner

  • Audience Development Plan

  • Revitalising Existing Brand

  • Strategic Brand Development

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Tourism Focus Groups

  • Understanding the use of Temporary Labour

  • Prototype Evaluation

  • Competitor Mystery Shopping

  • Reader Satisfaction

  • Benchmarking Mystery Shopping

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Website Development

  • Brand Development

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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