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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Engaging adults back into education

  • Staff Surveys

  • Website Development

  • Audience Development Plan

  • Brand Development & Product Screening

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Strategic Brand Development

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Understanding the use of Temporary Labour

  • Adult Home Care Tracking Product Development

  • Product Development using Ethnography

  • New Expert Information Product

  • Public Consultation - Waste

  • Brand Development

  • Development of the Direct Offering

  • Understanding Attrition

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Marketing consultancy for direct insurance

  • Representative panel building

  • Compliance Mystery Shopping

  • Affinities Partner

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Tourism Focus Groups

  • Visitor Survey

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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