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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Cathedral Visitor Survey

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Loyalty Scheme

  • Driving business growth

  • Website Development

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Financial Brand Satisfaction Tracking

  • Understanding Customer Pricing

  • Brand Image Research

  • Product Development using Ethnography

  • Reader Satisfaction

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Affinities Partner

  • Prototype Evaluation

  • Luxury In-store Display

  • Brand Development

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Communication: New and existing financial products

  • Strategic Brand Development

  • International Satisfaction & Development

  • Representative panel building

  • Adult Home Care Tracking Product Development

  • Engaging adults back into education

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Visitor Survey

  • Sports Facility Survey

  • International Competitor Mystery Shopping

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Comms testing alongside NPD

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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