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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Understanding Attrition

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Reader Satisfaction

  • Representative panel building

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Staff Surveys

  • Benchmarking Mystery Shopping

  • Comms testing alongside NPD

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Loyalty Scheme

  • Brand Development

  • Trade-off Pricing Research

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • International Satisfaction & Development

  • Driving business growth

  • Revitalising Existing Brand

  • Public Consultation - Council Tax

  • Multi-national Usage & Attitude Survey

  • Understanding Local Business Needs

  • New Expert Information Product

  • Engaging adults back into education

  • Sports Facility Survey

  • Audience Development Plan

  • Cathedral Visitor Survey

  • Housing Scheme Test

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Developing marketing materials for new products

  • Sentencers' Satisfaction Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Brand Image Research

  • Visitor Survey

  • Plasterboard Packaging Research

  • Tourism Focus Groups

  • Luxury In-store Display

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Website Development

  • Broker Relationship Survey

Contact Phoenix MRC

Telephone

+44 (0) 1242 256816

Email

info@phoenixmrc.co.uk

Location

Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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