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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Brand Image Research

  • Public Consultation - Council Tax

  • Broker Relationship Survey

  • Financial Brand Satisfaction Tracking

  • Reader Satisfaction

  • Prototype Evaluation

  • Help Desk Mystery Shopping

  • Website Development

  • Plasterboard Packaging Research

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Product Development using Ethnography

  • Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Luxury In-store Display

  • Adult Home Care Tracking Product Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Attrition

  • Trade-off Pricing Research

  • Brand Development

  • New Expert Information Product

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Driving business growth

  • Audience Development Plan

  • Tourism Focus Groups

  • Multi-national Usage & Attitude Survey

  • Benchmarking Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Affinities Partner

  • International Satisfaction & Development

  • Marketing consultancy for direct insurance

  • Understanding Local Business Needs

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Understanding the use of Temporary Labour

  • Sports Facility Survey

  • Service Delivery Mystery Shopping

  • Compliance Mystery Shopping

  • Visitor Survey

  • Revitalising Existing Brand

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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