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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Brand Image Research

  • Housing Scheme Test

  • Trade-off Pricing Research

  • Comms testing alongside NPD

  • Audience Development Plan

  • New Expert Information Product

  • Understanding the use of Temporary Labour

  • Reader Satisfaction

  • Public Consultation - Council Tax

  • International Satisfaction & Development

  • Product Development using Ethnography

  • Luxury In-store Display

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Visitor Survey

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Engaging adults back into education

  • Multi-national Usage & Attitude Survey

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Website Development

  • Tourism Focus Groups

  • Affinities Partner

  • Competitor Mystery Shopping

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Strategic Brand Development

  • Global Advertising Campaign

  • Understanding Attrition

  • Understanding Customer Pricing

  • Broker Relationship Survey

  • Adult Home Care Tracking Product Development

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Brand Development

  • Help Desk Mystery Shopping

  • Satisfaction Survey (Housing)

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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