Skip navigation

Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Brand Development & Product Screening

  • Engaging adults back into education

  • Reader Satisfaction

  • Staff Surveys

  • Communication: New and existing financial products

  • Prototype Evaluation

  • Broker Relationship Survey

  • Benchmarking Mystery Shopping

  • Website Development

  • Brand Development

  • Strategic Brand Development

  • Plasterboard Packaging Research

  • Global Advertising Campaign

  • Public Consultation - Council Tax

  • Service Delivery Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Product Development using Ethnography

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • International Satisfaction & Development

  • Understanding Local Business Needs

  • Brand Image Research

  • New Expert Information Product

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Housing Scheme Test

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Driving business growth

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Luxury In-store Display

  • Understanding Customer Pricing

  • Visitor Survey

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Mixed Media Advertising Analysis

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us