Skip navigation

Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Understanding the use of Temporary Labour

  • Luxury In-store Display

  • Engaging adults back into education

  • Mixed Media Advertising Analysis

  • Developing marketing materials for new products

  • Communication: New and existing financial products

  • Loyalty Scheme

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Revitalising Existing Brand

  • Public Consultation - Waste

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • Understanding Attrition

  • Plasterboard Packaging Research

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Broker Relationship Survey

  • Competitor Mystery Shopping

  • Website Development

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Cathedral Visitor Survey

  • Product Development using Ethnography

  • International Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Global Advertising Campaign

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Driving business growth

  • Prototype Evaluation

  • Affinities Partner

  • Trade-off Pricing Research

  • Audience Development Plan

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Council Tax

  • Sports Facility Survey

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us