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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Developing marketing materials for new products

  • Understanding the Sales Journey Experience from both sides

  • Communication: New and existing financial products

  • Benchmarking Mystery Shopping

  • Satisfaction Survey (Housing)

  • Driving business growth

  • Mixed Media Advertising Analysis

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Loyalty Scheme

  • Affinities Partner

  • Understanding Customer Pricing

  • Brand Development

  • Plasterboard Packaging Research

  • Development of the Direct Offering

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Brand Image Research

  • Audience Development Plan

  • Understanding Attrition

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Public Consultation - Waste

  • Staff Surveys

  • Reader Satisfaction

  • Tourism Focus Groups

  • Website Development

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Competitor Mystery Shopping

  • New Expert Information Product

  • International Competitor Mystery Shopping

  • Visitor Survey

  • Understanding Local Business Needs

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us