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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Luxury In-store Display

  • Driving business growth

  • International Satisfaction & Development

  • Public Consultation - Council Tax

  • New Expert Information Product

  • Affinities Partner

  • Loyalty Scheme

  • Revitalising Existing Brand

  • Comms testing alongside NPD

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Brand Image Research

  • Sentencers' Satisfaction Survey

  • Tourism Focus Groups

  • Understanding Attrition

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Housing Scheme Test

  • Sports Facility Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • Plasterboard Packaging Research

  • Staff Surveys

  • International Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • Website Development

  • Understanding Local Business Needs

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Brand Development

  • Brand Development & Product Screening

  • Prototype Evaluation

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Strategic Brand Development

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Help Desk Mystery Shopping

  • Understanding the use of Temporary Labour

  • Compliance Mystery Shopping

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Benchmarking Mystery Shopping

  • Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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