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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Understanding Attrition

  • Brand Image Research

  • Developing marketing materials for new products

  • Plasterboard Packaging Research

  • Understanding the Sales Journey Experience from both sides

  • Cathedral Visitor Survey

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Driving business growth

  • Benchmarking Mystery Shopping

  • Housing Scheme Test

  • Broker Relationship Survey

  • New Expert Information Product

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • International Satisfaction & Development

  • Engaging adults back into education

  • Understanding Customer Pricing

  • Adult Home Care Tracking Product Development

  • Compliance Mystery Shopping

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Sports Facility Survey

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Public Consultation - Waste

  • Brand Development

  • Revitalising Existing Brand

  • Understanding the use of Temporary Labour

  • Website Development

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Audience Development Plan

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Public Consultation - Council Tax

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Staff Surveys

  • Affinities Partner

  • Multi-national Usage & Attitude Survey

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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