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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Affinities Partner

  • Engaging adults back into education

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Benchmarking Mystery Shopping

  • Brand Development

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Website Development

  • Understanding the Sales Journey Experience from both sides

  • Understanding Customer Pricing

  • Brand Image Research

  • Product Development using Ethnography

  • Visitor Survey

  • Reader Satisfaction

  • Tourism Focus Groups

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Marketing consultancy for direct insurance

  • Understanding Attrition

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Staff Surveys

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Housing Scheme Test

  • Prototype Evaluation

  • Luxury In-store Display

  • Satisfaction Survey (Housing)

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Help Desk Mystery Shopping

  • Loyalty Scheme

  • Broker Relationship Survey

  • Driving business growth

  • Plasterboard Packaging Research

  • New Expert Information Product

  • Brand Development & Product Screening

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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