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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Revitalising Existing Brand

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Engaging adults back into education

  • Brand Image Research

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Development of the Direct Offering

  • Brand Development

  • Cathedral Visitor Survey

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Competitor Mystery Shopping

  • Driving business growth

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Luxury In-store Display

  • Product Development using Ethnography

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Comms testing alongside NPD

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Brand Development & Product Screening

  • Satisfaction Survey (Housing)

  • Trade-off Pricing Research

  • New Expert Information Product

  • Loyalty Scheme

  • Plasterboard Packaging Research

  • Affinities Partner

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Mixed Media Advertising Analysis

  • Tourism Focus Groups

  • Staff Surveys

  • Visitor Survey

  • Developing marketing materials for new products

  • Understanding the use of Temporary Labour

  • Understanding Local Business Needs

  • Public Consultation - Waste

  • Understanding Attrition

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Benchmarking Mystery Shopping

  • Broker Relationship Survey

  • Website Development

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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