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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Help Desk Mystery Shopping

  • Tourism Focus Groups

  • Brand Image Research

  • Cathedral Visitor Survey

  • Website Development

  • Trade-off Pricing Research

  • Broker Relationship Survey

  • Luxury In-store Display

  • Engaging adults back into education

  • Prototype Evaluation

  • Housing Scheme Test

  • Service Delivery Mystery Shopping

  • New Expert Information Product

  • Strategic Brand Development

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding Local Business Needs

  • Staff Surveys

  • Product Development using Ethnography

  • Affinities Partner

  • Loyalty Scheme

  • Brand Development & Product Screening

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Brand Development

  • Understanding Customer Pricing

  • Public Consultation - Waste

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Satisfaction Survey (Housing)

  • Understanding Attrition

  • Understanding the use of Temporary Labour

  • Driving business growth

  • Audience Development Plan

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

  • Mixed Media Advertising Analysis

  • Benchmarking Mystery Shopping

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Competitor Mystery Shopping

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Public Consultation - Council Tax

  • Plasterboard Packaging Research

  • Sports Facility Survey

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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