Skip navigation

Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Marketing consultancy for direct insurance

  • Developing marketing materials for new products

  • Staff Surveys

  • Driving business growth

  • Comms testing alongside NPD

  • Affinities Partner

  • Engaging adults back into education

  • Brand Development

  • International Satisfaction & Development

  • Strategic Brand Development

  • Compliance Mystery Shopping

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • Financial Brand Satisfaction Tracking

  • Visitor Survey

  • Product Development using Ethnography

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Prototype Evaluation

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Housing Scheme Test

  • Audience Development Plan

  • Broker Relationship Survey

  • New Expert Information Product

  • Public Consultation - Waste

  • Sentencers' Satisfaction Survey

  • Understanding Attrition

  • Multi-national Usage & Attitude Survey

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Competitor Mystery Shopping

  • Sports Facility Survey

  • Public Consultation - Council Tax

  • Reader Satisfaction

  • Brand Image Research

  • Website Development

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Service Delivery Mystery Shopping

  • Loyalty Scheme

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Help Desk Mystery Shopping

  • Cathedral Visitor Survey

  • Tourism Focus Groups

  • Satisfaction Survey (Housing)

  • Understanding the Sales Journey Experience from both sides

  • Development of the Direct Offering

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us