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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Staff Surveys

  • Developing marketing materials for new products

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Global Advertising Campaign

  • Development of the Direct Offering

  • International Competitor Mystery Shopping

  • Reader Satisfaction

  • Revitalising Existing Brand

  • Luxury In-store Display

  • New Expert Information Product

  • Trade-off Pricing Research

  • Understanding Attrition

  • Marketing consultancy for direct insurance

  • Help Desk Mystery Shopping

  • Understanding Customer Pricing

  • Compliance Mystery Shopping

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Audience Development Plan

  • Housing Scheme Test

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Understanding the use of Temporary Labour

  • Sentencers' Satisfaction Survey

  • Brand Development

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Cathedral Visitor Survey

  • Understanding Local Business Needs

  • Prototype Evaluation

  • Affinities Partner

  • International Satisfaction & Development

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Plasterboard Packaging Research

  • Driving business growth

  • Brand Image Research

  • Tourism Focus Groups

  • Engaging adults back into education

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Brand Development & Product Screening

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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