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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Affinities Partner

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

  • Visitor Survey

  • Sports Facility Survey

  • Audience Development Plan

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Reader Satisfaction

  • Understanding Attrition

  • Website Development

  • Strategic Brand Development

  • Brand Development

  • International Competitor Mystery Shopping

  • Brand Image Research

  • Product Development using Ethnography

  • Tourism Focus Groups

  • Help Desk Mystery Shopping

  • Prototype Evaluation

  • Understanding Local Business Needs

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • New Expert Information Product

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Staff Surveys

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Service Delivery Mystery Shopping

  • Driving business growth

  • Revitalising Existing Brand

  • Competitor Mystery Shopping

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Engaging adults back into education

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Brand Development & Product Screening

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Housing Scheme Test

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Loyalty Scheme

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Development of the Direct Offering

  • Public Consultation - Council Tax

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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