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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Global Advertising Campaign

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Staff Surveys

  • Competitor Mystery Shopping

  • Understanding Attrition

  • Tourism Focus Groups

  • Brand Development & Product Screening

  • Financial Brand Satisfaction Tracking

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Satisfaction Survey (Housing)

  • Affinities Partner

  • Broker Relationship Survey

  • Development of the Direct Offering

  • Compliance Mystery Shopping

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Revitalising Existing Brand

  • Loyalty Scheme

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Visitor Survey

  • Adult Home Care Tracking Product Development

  • Understanding Local Business Needs

  • International Competitor Mystery Shopping

  • Brand Development

  • Housing Scheme Test

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Audience Development Plan

  • Multi-national Usage & Attitude Survey

  • Product Development using Ethnography

  • Reader Satisfaction

  • Understanding Customer Pricing

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Driving business growth

  • Public Consultation - Waste

  • Website Development

  • Brand Image Research

  • New Expert Information Product

  • International Satisfaction & Development

  • Cathedral Visitor Survey

  • Sentencers' Satisfaction Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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