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Retail & FMCG

Spot the touchpoints - seize the opportunities to drive your bottom line.

Every interaction is an Opportunity for Brand Engagement

Drive your bottom line growth by embracing opportunities to improve the experience your customers have at each point of contact with you. We can help you to reduce points of friction and identify ways to improve positive engagement with brand as well as ways to save costs by streamlining or focussing activity on those things that really matter to your customers. We provide the understanding of customers' experience of their needs and wants. Then we go further, transforming findings into insight, to harness these to drive your bottom line improvement.

When it comes to good and drink insights, we've got it all wrapped up!

From concept development through to product, packaging, pricing and comms, from retail, wholesale and growers associations, we've dealt with food and drink research from start to finish, in the UK, Europe, the Americas and Asia. We've developed a consumers' taste scale for the French red wine producers association, talked with Covent Garden wholesalers for the English Apple & Pear Growers association, helped to develop new ice cream concoctions, priced the first packaged salads, segmented almond eaters across continents and tested ads for everything from puddings to packaged sandwiches.

Case Studies

  • Developing marketing materials for new products

  • International Competitor Mystery Shopping

  • Understanding Customer Pricing

  • Website Development

  • Service Delivery Mystery Shopping

  • Development of the Direct Offering

  • Trade-off Pricing Research

  • Global Advertising Campaign

  • Adult Home Care Tracking Product Development

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Communication: New and existing financial products

  • Luxury In-store Display

  • Tourism Focus Groups

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Loyalty Scheme

  • Revitalising Existing Brand

  • New Expert Information Product

  • Understanding Local Business Needs

  • Multi-national Usage & Attitude Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Visitor Survey

  • Compliance Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Driving business growth

  • Reader Satisfaction

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Understanding Attrition

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Public Consultation - Council Tax

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Mixed Media Advertising Analysis

  • Audience Development Plan

  • Benchmarking Mystery Shopping

  • Brand Development

  • Engaging adults back into education

  • Prototype Evaluation

  • Marketing consultancy for direct insurance

  • Cathedral Visitor Survey

  • Help Desk Mystery Shopping

  • Sports Facility Survey

  • Brand Image Research

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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