Skip navigation

Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Compliance Mystery Shopping

  • Reader Satisfaction

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Brand Development & Product Screening

  • Luxury In-store Display

  • Financial Brand Satisfaction Tracking

  • Public Consultation - Council Tax

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Mixed Media Advertising Analysis

  • Loyalty Scheme

  • Visitor Survey

  • Audience Development Plan

  • Strategic Brand Development

  • Understanding Attrition

  • Prototype Evaluation

  • Global Advertising Campaign

  • Competitor Mystery Shopping

  • Satisfaction Survey (Housing)

  • Revitalising Existing Brand

  • Help Desk Mystery Shopping

  • Service Delivery Mystery Shopping

  • Tourism Focus Groups

  • Driving business growth

  • Sentencers' Satisfaction Survey

  • International Competitor Mystery Shopping

  • Website Development

  • Public Consultation - Waste

  • International Satisfaction & Development

  • Developing marketing materials for new products

  • New Expert Information Product

  • Sports Facility Survey

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

  • Plasterboard Packaging Research

  • Brand Image Research

  • Adult Home Care Tracking Product Development

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Understanding Local Business Needs

  • Development of the Direct Offering

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Communication: New and existing financial products

  • Brand Development

  • Product Development using Ethnography

  • Benchmarking Mystery Shopping

  • Multi-national Usage & Attitude Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us