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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Cathedral Visitor Survey

  • Public Consultation - Waste

  • Understanding Customer Pricing

  • New Expert Information Product

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Affinities Partner

  • Plasterboard Packaging Research

  • Developing marketing materials for new products

  • Reader Satisfaction

  • Driving business growth

  • Revitalising Existing Brand

  • Satisfaction Survey (Housing)

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Visitor Survey

  • Website Development

  • Competitor Mystery Shopping

  • Strategic Brand Development

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Luxury In-store Display

  • Communication: New and existing financial products

  • Global Advertising Campaign

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Sports Facility Survey

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • Engaging adults back into education

  • Brand Development & Product Screening

  • Service Delivery Mystery Shopping

  • Understanding Attrition

  • Brand Development

  • Sentencers' Satisfaction Survey

  • Brand Image Research

  • Development of the Direct Offering

  • Prototype Evaluation

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Housing Scheme Test

  • Multi-national Usage & Attitude Survey

  • Financial Brand Satisfaction Tracking

  • Product Development using Ethnography

  • International Satisfaction & Development

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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