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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Competitor Mystery Shopping

  • Product Development using Ethnography

  • Compliance Mystery Shopping

  • Marketing consultancy for direct insurance

  • Mixed Media Advertising Analysis

  • Website Development

  • Affinities Partner

  • Development of the Direct Offering

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Plasterboard Packaging Research

  • Cathedral Visitor Survey

  • Public Consultation - Council Tax

  • International Competitor Mystery Shopping

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Sentencers' Satisfaction Survey

  • Benchmarking Mystery Shopping

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

  • Strategic Brand Development

  • Sports Facility Survey

  • New Expert Information Product

  • Prototype Evaluation

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Reader Satisfaction

  • Broker Relationship Survey

  • Luxury In-store Display

  • Brand Image Research

  • Driving business growth

  • Developing marketing materials for new products

  • Audience Development Plan

  • Public Consultation - Waste

  • Housing Scheme Test

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Understanding Customer Pricing

  • Visitor Survey

  • International Satisfaction & Development

  • Brand Development

  • Satisfaction Survey (Housing)

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Engaging adults back into education

  • Understanding the Sales Journey Experience from both sides

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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