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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Public Consultation - Waste

  • Financial Brand Satisfaction Tracking

  • Revitalising Existing Brand

  • Communication: New and existing financial products

  • Visitor Survey

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Developing marketing materials for new products

  • Broker Relationship Survey

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Marketing consultancy for direct insurance

  • International Competitor Mystery Shopping

  • Development of the Direct Offering

  • Comms testing alongside NPD

  • Trade-off Pricing Research

  • Staff Surveys

  • Multi-national Usage & Attitude Survey

  • Adult Home Care Tracking Product Development

  • Service Delivery Mystery Shopping

  • Competitor Mystery Shopping

  • Global Advertising Campaign

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • International Satisfaction & Development

  • Driving business growth

  • Sports Facility Survey

  • Cathedral Visitor Survey

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Mixed Media Advertising Analysis

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Understanding Attrition

  • Help Desk Mystery Shopping

  • Brand Development

  • Reader Satisfaction

  • Satisfaction Survey (Housing)

  • Website Development

  • Engaging adults back into education

  • Brand Image Research

  • Housing Scheme Test

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Luxury In-store Display

  • Tourism Focus Groups

  • Audience Development Plan

  • Strategic Brand Development

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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