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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • International Satisfaction & Development

  • Comms testing alongside NPD

  • Developing marketing materials for new products

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Website Development

  • Understanding Attrition

  • Competitor Mystery Shopping

  • Tourism Focus Groups

  • Product Development using Ethnography

  • Affinities Partner

  • Brand Development

  • Benchmarking Mystery Shopping

  • Audience Development Plan

  • Prototype Evaluation

  • Communication: New and existing financial products

  • Marketing consultancy for direct insurance

  • Development of the Direct Offering

  • Revitalising Existing Brand

  • Engaging adults back into education

  • New Expert Information Product

  • Visitor Survey

  • Plasterboard Packaging Research

  • Brand Development & Product Screening

  • Staff Surveys

  • Trade-off Pricing Research

  • Strategic Brand Development

  • Luxury In-store Display

  • Understanding Local Business Needs

  • Understanding Customer Pricing

  • Service Delivery Mystery Shopping

  • Sports Facility Survey

  • Compliance Mystery Shopping

  • Financial Brand Satisfaction Tracking

  • Multi-national Usage & Attitude Survey

  • Understanding the use of Temporary Labour

  • Public Consultation - Council Tax

  • Driving business growth

  • Brand Image Research

  • Loyalty Scheme

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Help Desk Mystery Shopping

  • International Competitor Mystery Shopping

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Broker Relationship Survey

  • Mixed Media Advertising Analysis

  • Cathedral Visitor Survey

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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