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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Public Consultation - Waste

  • Understanding Attrition

  • New Expert Information Product

  • Luxury In-store Display

  • Marketing consultancy for direct insurance

  • Multi-national Usage & Attitude Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Sports Facility Survey

  • Adult Home Care Tracking Product Development

  • Prototype Evaluation

  • Tourism Focus Groups

  • Driving business growth

  • Help Desk Mystery Shopping

  • Developing marketing materials for new products

  • Product Development using Ethnography

  • Brand Development & Product Screening

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Comms testing alongside NPD

  • Understanding Local Business Needs

  • Brand Image Research

  • Affinities Partner

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Understanding Customer Pricing

  • Website Development

  • Plasterboard Packaging Research

  • Satisfaction Survey (Housing)

  • Reader Satisfaction

  • Compliance Mystery Shopping

  • International Competitor Mystery Shopping

  • Engaging adults back into education

  • Strategic Brand Development

  • Communication: New and existing financial products

  • Mixed Media Advertising Analysis

  • Brand Development

  • Public Consultation - Council Tax

  • Loyalty Scheme

  • Understanding the Sales Journey Experience from both sides

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Broker Relationship Survey

  • Service Delivery Mystery Shopping

  • Revitalising Existing Brand

  • International Satisfaction & Development

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Visitor Survey

  • Trade-off Pricing Research

  • Financial Brand Satisfaction Tracking

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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