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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Multi-national Usage & Attitude Survey

  • Understanding Attrition

  • Tourism Focus Groups

  • Visitor Survey

  • Understanding the use of Temporary Labour

  • Satisfaction Survey (Housing)

  • Brand Image Research

  • Product Development using Ethnography

  • Adult Home Care Tracking Product Development

  • Brand Development

  • Website Development

  • Financial Brand Satisfaction Tracking

  • Benchmarking Mystery Shopping

  • Compliance Mystery Shopping

  • New Expert Information Product

  • Loyalty Scheme

  • Strategic Brand Development

  • Development of the Direct Offering

  • Understanding Local Business Needs

  • Understanding the Sales Journey Experience from both sides

  • International Satisfaction & Development

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Cathedral Visitor Survey

  • Driving business growth

  • Engaging adults back into education

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Marketing consultancy for direct insurance

  • Competitor Mystery Shopping

  • Audience Development Plan

  • Service Delivery Mystery Shopping

  • Prototype Evaluation

  • Sentencers' Satisfaction Survey

  • Developing marketing materials for new products

  • Luxury In-store Display

  • Sports Facility Survey

  • Public Consultation - Waste

  • Broker Relationship Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Housing Scheme Test

  • Understanding Customer Pricing

  • Reader Satisfaction

  • Comms testing alongside NPD

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Communication: New and existing financial products

  • Affinities Partner

  • Mixed Media Advertising Analysis

  • Plasterboard Packaging Research

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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