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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Luxury In-store Display

  • Mixed Media Advertising Analysis

  • Understanding Customer Pricing

  • Development of the Direct Offering

  • Driving business growth

  • Reader Satisfaction

  • Comms testing alongside NPD

  • Website Development

  • Compliance Mystery Shopping

  • Brand Development

  • Public Consultation - Council Tax

  • Satisfaction Survey (Housing)

  • Public Consultation - Waste

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Understanding Attrition

  • Tourism Focus Groups

  • Financial Brand Satisfaction Tracking

  • Communication: New and existing financial products

  • Understanding Local Business Needs

  • Visitor Survey

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Global Advertising Campaign

  • Marketing consultancy for direct insurance

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Broker Relationship Survey

  • International Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Loyalty Scheme

  • Adult Home Care Tracking Product Development

  • Help Desk Mystery Shopping

  • Sentencers' Satisfaction Survey

  • Competitor Mystery Shopping

  • Trade-off Pricing Research

  • Understanding the Sales Journey Experience from both sides

  • Revitalising Existing Brand

  • Affinities Partner

  • Understanding the use of Temporary Labour

  • New Expert Information Product

  • Brand Image Research

  • Product Development using Ethnography

  • Audience Development Plan

  • Prototype Evaluation

  • International Satisfaction & Development

  • Sports Facility Survey

  • Strategic Brand Development

  • Staff Surveys

  • Plasterboard Packaging Research

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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