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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Prototype Evaluation

  • Luxury In-store Display

  • Brand Image Research

  • Understanding the use of Temporary Labour

  • International Competitor Mystery Shopping

  • Understanding the Sales Journey Experience from both sides

  • Brand Development & Product Screening

  • Staff Surveys

  • Global Advertising Campaign

  • Driving business growth

  • Tourism Focus Groups

  • Engaging adults back into education

  • Brand Development

  • Audience Development Plan

  • Public Consultation - Council Tax

  • Mixed Media Advertising Analysis

  • Trade-off Pricing Research

  • New Expert Information Product

  • Strategic Brand Development

  • Help Desk Mystery Shopping

  • Understanding Local Business Needs

  • Adult Home Care Tracking Product Development

  • Loyalty Scheme

  • International Satisfaction & Development

  • Sports Facility Survey

  • Visitor Survey

  • Service Delivery Mystery Shopping

  • Cathedral Visitor Survey

  • Communication: New and existing financial products

  • Financial Brand Satisfaction Tracking

  • Compliance Mystery Shopping

  • Broker Relationship Survey

  • Website Development

  • Marketing consultancy for direct insurance

  • Sentencers' Satisfaction Survey

  • Plasterboard Packaging Research

  • Comms testing alongside NPD

  • Benchmarking Mystery Shopping

  • Understanding Customer Pricing

  • Satisfaction Survey (Housing)

  • Competitor Mystery Shopping

  • Housing Scheme Test

  • Understanding Attrition

  • Public Consultation - Waste

  • Affinities Partner

  • Revitalising Existing Brand

  • Multi-national Usage & Attitude Survey

  • Development of the Direct Offering

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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