Skip navigation

Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Driving business growth

  • Understanding the Sales Journey Experience from both sides

  • Public Consultation - Council Tax

  • Website Development

  • Brand Image Research

  • Multi-national Usage & Attitude Survey

  • Plasterboard Packaging Research

  • Engaging adults back into education

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Audience Development Plan

  • Competitor Mystery Shopping

  • Marketing consultancy for direct insurance

  • Trade-off Pricing Research

  • New Expert Information Product

  • Product Development using Ethnography

  • Global Advertising Campaign

  • Broker Relationship Survey

  • Understanding Customer Pricing

  • Comms testing alongside NPD

  • Mixed Media Advertising Analysis

  • Sentencers' Satisfaction Survey

  • Sports Facility Survey

  • Benchmarking Mystery Shopping

  • Tourism Focus Groups

  • Communication: New and existing financial products

  • Brand Development & Product Screening

  • Brand Development

  • Prototype Evaluation

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Reader Satisfaction

  • Developing marketing materials for new products

  • Public Consultation - Waste

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Understanding Local Business Needs

  • Understanding Attrition

  • Strategic Brand Development

  • Adult Home Care Tracking Product Development

  • International Satisfaction & Development

  • Loyalty Scheme

  • Compliance Mystery Shopping

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Understanding the use of Temporary Labour

  • Help Desk Mystery Shopping

  • Visitor Survey

  • Staff Surveys

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

Find us