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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Marketing consultancy for direct insurance

  • Affinities Partner

  • Understanding Attrition

  • Understanding Local Business Needs

  • Plasterboard Packaging Research

  • Multi-national Usage & Attitude Survey

  • Brand Development & Product Screening

  • Loyalty Scheme

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Brand Development

  • Prototype Evaluation

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • Help Desk Mystery Shopping

  • Global Advertising Campaign

  • Sports Facility Survey

  • Housing Scheme Test

  • Reader Satisfaction

  • Strategic Brand Development

  • Revitalising Existing Brand

  • Adult Home Care Tracking Product Development

  • Cathedral Visitor Survey

  • Development of the Direct Offering

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Public Consultation - Council Tax

  • Audience Development Plan

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Visitor Survey

  • Sentencers' Satisfaction Survey

  • Trade-off Pricing Research

  • Staff Surveys

  • Tourism Focus Groups

  • Mixed Media Advertising Analysis

  • Comms testing alongside NPD

  • Understanding the use of Temporary Labour

  • Broker Relationship Survey

  • New Expert Information Product

  • Communication: New and existing financial products

  • Developing marketing materials for new products

  • Benchmarking Mystery Shopping

  • Brand Image Research

  • Financial Brand Satisfaction Tracking

  • Engaging adults back into education

  • Website Development

  • Product Development using Ethnography

  • Public Consultation - Waste

  • Satisfaction Survey (Housing)

  • Understanding Customer Pricing

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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