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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Developing marketing materials for new products

  • Trade-off Pricing Research

  • Website Development

  • Satisfaction Survey (Housing)

  • Housing Scheme Test

  • Luxury In-store Display

  • Service Delivery Mystery Shopping

  • Affinities Partner

  • Loyalty Scheme

  • Communication: New and existing financial products

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Help Desk Mystery Shopping

  • Brand Image Research

  • Global Advertising Campaign

  • Prototype Evaluation

  • Strategic Brand Development

  • Marketing consultancy for direct insurance

  • Brand Development & Product Screening

  • Public Consultation - Waste

  • Understanding the Sales Journey Experience from both sides

  • Driving business growth

  • International Competitor Mystery Shopping

  • Product Development using Ethnography

  • Development of the Direct Offering

  • Brand Development

  • Multi-national Usage & Attitude Survey

  • Reader Satisfaction

  • Adult Home Care Tracking Product Development

  • Broker Relationship Survey

  • Revitalising Existing Brand

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Financial Brand Satisfaction Tracking

  • Tourism Focus Groups

  • New Expert Information Product

  • Audience Development Plan

  • Visitor Survey

  • Cathedral Visitor Survey

  • Sports Facility Survey

  • Comms testing alongside NPD

  • Engaging adults back into education

  • Staff Surveys

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • International Satisfaction & Development

  • Understanding Attrition

  • Compliance Mystery Shopping

  • Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Benchmarking Mystery Shopping

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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