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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Brand Development

  • Understanding Attrition

  • Cathedral Visitor Survey

  • Financial Brand Satisfaction Tracking

  • Understanding the Sales Journey Experience from both sides

  • Brand Image Research

  • Communication: New and existing financial products

  • Sports Facility Survey

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • Public Consultation - Council Tax

  • Website Development

  • Benchmarking Mystery Shopping

  • Understanding the use of Temporary Labour

  • Trade-off Pricing Research

  • Loyalty Scheme

  • Public Consultation - Waste

  • Compliance Mystery Shopping

  • Prototype Evaluation

  • Multi-national Usage & Attitude Survey

  • Developing marketing materials for new products

  • Engaging adults back into education

  • Satisfaction Survey (Housing)

  • Luxury In-store Display

  • Visitor Survey

  • Understanding Local Business Needs

  • Product Development using Ethnography

  • Housing Scheme Test

  • Affinities Partner

  • New Expert Information Product

  • Service Delivery Mystery Shopping

  • Marketing consultancy for direct insurance

  • Plasterboard Packaging Research

  • Mixed Media Advertising Analysis

  • Broker Relationship Survey

  • Audience Development Plan

  • Help Desk Mystery Shopping

  • Revitalising Existing Brand

  • Global Advertising Campaign

  • Sentencers' Satisfaction Survey

  • Brand Development & Product Screening

  • Strategic Brand Development

  • Comms testing alongside NPD

  • Adult Home Care Tracking Product Development

  • Staff Surveys

  • Competitor Mystery Shopping

  • Development of the Direct Offering

  • Driving business growth

  • International Satisfaction & Development

  • International Competitor Mystery Shopping

  • Reader Satisfaction

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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