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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Adult Home Care Tracking Product Development

  • Public Consultation - Waste

  • Visitor Survey

  • Mixed Media Advertising Analysis

  • Website Development

  • Understanding the use of Temporary Labour

  • Staff Surveys

  • Housing Scheme Test

  • Cathedral Visitor Survey

  • Prototype Evaluation

  • Public Consultation - Council Tax

  • Trade-off Pricing Research

  • International Competitor Mystery Shopping

  • Revitalising Existing Brand

  • Marketing consultancy for direct insurance

  • Strategic Brand Development

  • Competitor Mystery Shopping

  • Compliance Mystery Shopping

  • Benchmarking Mystery Shopping

  • Sports Facility Survey

  • New Expert Information Product

  • Plasterboard Packaging Research

  • International Satisfaction & Development

  • Understanding Attrition

  • Service Delivery Mystery Shopping

  • Multi-national Usage & Attitude Survey

  • Satisfaction Survey (Housing)

  • Communication: New and existing financial products

  • Help Desk Mystery Shopping

  • Driving business growth

  • Brand Development & Product Screening

  • Understanding Customer Pricing

  • Sentencers' Satisfaction Survey

  • Understanding Local Business Needs

  • Luxury In-store Display

  • Reader Satisfaction

  • Financial Brand Satisfaction Tracking

  • Comms testing alongside NPD

  • Understanding the Sales Journey Experience from both sides

  • Brand Development

  • Loyalty Scheme

  • Audience Development Plan

  • Product Development using Ethnography

  • Brand Image Research

  • Broker Relationship Survey

  • Engaging adults back into education

  • Affinities Partner

  • Development of the Direct Offering

  • Developing marketing materials for new products

  • Tourism Focus Groups

  • Global Advertising Campaign

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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