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Employee Research

Get more from the most important asset of your company by communicating better with people.

Unlock your business's potential from the roots up

Your people are your most important asset, and getting the business right means enabling your staff do their best. This starts with communication, both to hear their voices and to communicate your values. We provide an independent perspective that lets staff be more honest about their experience and helps you to empower them to make a real contribution to business development.

Research has shown that salary matters but communication matters even more. Staff retention also takes challenging work and a recognition of effort and achievement. Our services uncover their true feelings about your performance as a company and employer, so that we can provide guidance to help you get the best out of them.

Although usually quantitative, additional depth of information can be obtained through qualitative interviews. We work using focus groups and depth interviews, online, telephone, and face-to-face or paper interviews.

Case Studies

  • Public Consultation - Waste

  • Luxury In-store Display

  • Cathedral Visitor Survey

  • Broker Relationship Survey

  • Audience Development Plan

  • Global Advertising Campaign

  • Loyalty Scheme

  • International Satisfaction & Development

  • Financial Brand Satisfaction Tracking

  • Affinities Partner

  • Sentencers' Satisfaction Survey

  • Revitalising Existing Brand

  • Brand Image Research

  • Satisfaction Survey (Housing)

  • Strategic Brand Development

  • Reader Satisfaction

  • Help Desk Mystery Shopping

  • Plasterboard Packaging Research

  • Prototype Evaluation

  • New Expert Information Product

  • Understanding Attrition

  • Adult Home Care Tracking Product Development

  • Trade-off Pricing Research

  • Benchmarking Mystery Shopping

  • Service Delivery Mystery Shopping

  • Communication: New and existing financial products

  • Understanding the Sales Journey Experience from both sides

  • Housing Scheme Test

  • Competitor Mystery Shopping

  • Brand Development & Product Screening

  • Compliance Mystery Shopping

  • Staff Surveys

  • Marketing consultancy for direct insurance

  • Sports Facility Survey

  • Brand Development

  • Driving business growth

  • Engaging adults back into education

  • Comms testing alongside NPD

  • Development of the Direct Offering

  • Visitor Survey

  • Website Development

  • Developing marketing materials for new products

  • Public Consultation - Council Tax

  • Tourism Focus Groups

  • Understanding Customer Pricing

  • International Competitor Mystery Shopping

  • Understanding the use of Temporary Labour

  • Multi-national Usage & Attitude Survey

  • Mixed Media Advertising Analysis

  • Understanding Local Business Needs

  • Product Development using Ethnography

Contact Phoenix MRC


01242 256816



Whithorne House / London Road / Cheltenham / Gloucestershire / GL52 6UY

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