Posted 9th June 2017 | Category: News
How can organisations ensure that their business strategy is aligned with customer relevance and responsiveness and focused on positive customer outcomes that drive acquisition and retention? An effective organisational culture is becoming recognised as key to a superior customer experience. The Market Responsiveness Index provides a way to measure and manage this.
Posted 12th December 2016 | Category: News
Most of us today feel we have too many things to think about and the Energy Switching agenda gives us yet one more. Powers that Be are frustrated with how stubborn consumers have been not to engage and switch. In the commercial world companies tend to stop and reconsider when they meet this much resistance to a product offering. As marketeers and consultants one of our key skills is to delve into motivations. I’ve read the public information and the motivation behind the Energy Switching agenda never seems to be explained satisfactorily. Read on for a perspective on the motivations in this area.
Posted 3rd November 2015 | Category: News
Amazon is suing fake reviewers, consumer watch dogs are warning us about fake and biased reviews. What will happen when we no longer have confidence in the consumer review ratings that are currently so popular?